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Email
Learn how to use Tailwind to manage your email marketing campaigns.
41 articles in this collection
Written by
Kevin Lorenz
Email Campaigns
How do I use merge tags and fallbacks in my email campaign?
Include relevant content that speaks directly to each customer with personalization fields.
Written by
Kevin Lorenz
Updated over a week ago
How do I create an Email Campaign?
Establish a direct relationship with your audience and nurture leads with email marketing!
Written by
Kevin Lorenz
Updated over a week ago
How do I Save an Email Campaign?
Save your templates to save time on your future campaigns! Template saving is a great idea.
Written by
Kevin Lorenz
Updated over a week ago
How do I test my email campaign before I send it?
Here's all the questions you need to answer before you can hit that send button with confidence!
Written by
Kevin Lorenz
Updated over a week ago
How do I personalize my email campaign with display conditions?
Add personalized, dynamic email content to attract readers' attention! 👀
Written by
Kevin Lorenz
Updated over a week ago
How do I upload content to the file manager?
Store images and files to use in your campaigns to maintain a consistent brand image.
Written by
Kevin Lorenz
Updated over a week ago
How do I add a date to a merge field in my email?
Add a date to your subject line or campaign using the [DATE] merge field.
Written by
Kevin Lorenz
Updated over a week ago
How do I add merge tags to my email campaign?
Keep your audience's attention by targeting them directly with merge tags
Written by
Kevin Lorenz
Updated over a week ago
How do I add my physical address to an email campaign?
You must provide a physical address for accountability purposes in order to identify the sender to the recipient.
Written by
Kevin Lorenz
Updated over a week ago
How do I add an unsubscribe link to my campaign?
Unsubscribe links help you maintain a good reputation when subscribers opt-out of your email list.
Written by
Kevin Lorenz
Updated over a week ago
How do I add a PDF to my email campaign?
Add PDFs for your audience without having to send email attachments that could be flagged by ISPs.
Written by
Kevin Lorenz
Updated over a week ago
How do I delete a draft email campaign?
Clear confusion and clean up your drafts page by deleting draft email campaigns you no longer need.
Written by
Kevin Lorenz
Updated over a week ago
How do I customize the preheader of my campaign?
Give your audience a sneak peek of your email before they open it up ✉️
Written by
Kevin Lorenz
Updated over a week ago
How do I delete an email template?
Have too many templates, or did you save one you didn't mean to? No worries, you can delete templates! 🎉
Written by
Kevin Lorenz
Updated over a week ago
How do I edit email templates with the email designer?
Create eye-catching email campaigns and accomplish any goal -- without having to write your own code!
Written by
Kevin Lorenz
Updated over a week ago
How do I copy or duplicate a campaign I've used before?
Save time and reduce errors by duplicating previously sent campaigns.
Written by
Kevin Lorenz
Updated over a week ago
Reports
How do I use bounces, complaints, and unsubscribes to see how my email list is performing?
These factors indicate the overall health and quality of an email list!
Written by
Kevin Lorenz
Updated over a week ago
How do I track the rate of link clicks in my campaign?
Analyze individual contacts by seeing individual link click performance
Written by
Kevin Lorenz
Updated over a week ago
What does the open rate of my campaign mean?
While your ultimate goal is to get your audience to click on links, open rates can help you assess your subject lines 🕵️♀️
Written by
Kevin Lorenz
Updated over a week ago
What are email click rates and what do they mean?
Leverage this data to improve your strategies and plan your marketing efforts!
Written by
Kevin Lorenz
Updated over a week ago
How do I track the performance of my campaign?
Tracking results 📈 is crucial to your success in email marketing
Written by
Kevin Lorenz
Updated over a week ago
Automation
How do I create and automate my welcome email?
Give your subscribers a great first impression of your newsletter!
Written by
Kevin Lorenz
Updated over a week ago
How do I create an automation?
Perform manual tasks automatically as soon as a contact takes an action.
Written by
Kevin Lorenz
Updated over a week ago
Manage Contacts
How do I manage my email contacts list?
Manage contact information to keep your list organized.
Written by
Kevin Lorenz
Updated over a week ago
How do I create a segment?
Use market segmentation to target different categories of your customers.
Written by
Kevin Lorenz
Updated over a week ago
What is the difference between deleting a contact and the contact unsubscribing?
These distinctions can impact your list, so be mindful of these distinctions.
Written by
Kevin Lorenz
Updated over a week ago
How do I add attributes to my email contact list?
Personalization is king 👑 in email marketing, so individually target your messages to each customer!
Written by
Kevin Lorenz
Updated over a week ago
How do I remove a contact?
Maintain a good reputation as a sender by manually unsubscribing your contacts.
Written by
Kevin Lorenz
Updated over a week ago
How do I import a list of contacts from a CSV file?
Use this feature to quickly import mailing lists you've compiled outside of Tailwind.
Written by
Kevin Lorenz
Updated over a week ago
How do I create a new contact list?
Detailed contact lists help you easily distribute your campaigns and track statistics in comparison to other lists.
Written by
Kevin Lorenz
Updated over a week ago
Sign Up Forms
How do I choose the default sender address for my welcome and confirmation emails?
Choose the right sender email to help your recipients consistently recognize your messages.
Written by
Kevin Lorenz
Updated over a week ago
How do I create a subscription form to add to my website?
Subscription forms can help you gather data to personalize emails for your contacts.
Written by
Kevin Lorenz
Updated over a week ago
Delivery Troubleshooting
Why won't my message send to a particular email address?
Role-based email addresses (like
[email protected]
,
[email protected]
,
[email protected]
) aren't associated with a particular person, so they can't provide explicit consent.
Written by
Kevin Lorenz
Updated over a week ago
What is a feedback loop?
Written by
Kevin Lorenz
Updated over a week ago
Why isn't my email reaching the recipient?
Written by
Kevin Lorenz
Updated over a week ago
Why was my domain blacklisted?
Written by
Kevin Lorenz
Updated over a week ago
Why hasn't my email been delivered?
Written by
Kevin Lorenz
Updated over a week ago
Why aren't the images shown in my email?
Opens are calculated based on the images loading in your email, so make sure your images display correctly.
Written by
Kevin Lorenz
Updated over a week ago
What is the difference between an 'open' and an 'implied open'?
Have your contacts opened your campaign, but there are no statistics showing? Understand more about types of opens.
Written by
Kevin Lorenz
Updated over a week ago
Why did my email go to the junk folder or spam folder?
Make sure your hard work makes it to the correct inbox ✉️
Written by
Kevin Lorenz
Updated over a week ago
How do I brand and authenticate my sender domain?
Make sure your campaigns are reliably delivered to your subscribers' inboxes!
Written by
Kevin Lorenz
Updated over a week ago