An effective email campaign is characterized by a high open rate, a low bounce rate, and one that receives few unsubscribes and spam complaints.
Here's how to track your campaign's performance in the Tailwind dashboard:
1. Select the Email Campaigns tab and click the Sent option in the Campaigns menu:
2. Choose the Campaign you'd like to view and choose the Performance tab to track the performance of your campaign:
Helpful Terms
Open rate: This is the percentage of people who opened the email.
You can increase open rates by being a recognized sender, writing a clear subject line, and using a good pre-header. Read more here.
Click rate: This is the percentage of people who clicked on one of the links in your email.
Make your information easy to understand and give readers a clear call to action to boost your click rates. Read more here.
Unsubscribe rate: A subscriber may no longer wish to receive emails from you. In this case, if they click on the ‘[UNSUBSCRIBE]’ link, they willfully remove themselves from your list.
Delivery rate: Both the delivered and bounced email percentages are shown here.
Bounces: A bounce occurs when a campaign is not delivered to a recipient. Read more here.
Spam: Email that is unsolicited and commercial in nature.
Currently, we can only measure the complaints for specific internet service providers, but all internet service providers track SPAM complaints, and the overall number of complaints impacts your sender's reputation.
It should never exceed 0.25%
How to track the contact activity
You can also track performance based on each contact on your list. Just click the Contact Activity tab:
Here you can see which contacts opened, clicked on, or marked your email as spam. Likewise, you can see which specific recipients unsubscribed or bounced.