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Why won't my message send to a particular email address?
Why won't my message send to a particular email address?

Role-based email addresses (like admin@, help@, sales@) aren't associated with a particular person, so they can't provide explicit consent.

Kevin Lorenz avatar
Written by Kevin Lorenz
Updated over a week ago

When someone attempts to send to a role-based email, these emails are automatically suppressed and do not get sent.

Typical role-based email accounts include:

  • sales@

  • support@

  • office@

  • admin@

  • abuse@

  • postmaster@

  • webmaster@

  • billing@

  • help@

  • noc@

Why are role-based email addresses an issue for marketers?

  • They're a prime target for spammers because they can be easily “harvested” off the internet.

    • Senders with a high percentage of role accounts on their list(s) are at a higher risk of getting blocked for using a “harvested” or purchased list.

  • It's difficult to prove each recipient consented to the contact as role accounts are typically sent to more than one person.

    • Explicit consent is required by law and our Anti-Spam Policy.

  • They're a trap -- role accounts are often used to blacklist users that get caught sending to spam traps.

    • Blacklist providers like Spamhaus will treat any email sent to these addresses as spam by default because they say it was obtained and used without permission.

  • They increase the risk of spam complaints that affect your sender reputation.

What are we doing about these types of email addresses?

We maintain a master suppression list of more than 400 common role-based addresses. This list is updated frequently to ensure our clients maintain a high level of email delivery.

Do you have more questions? You can contact us by sending an email to [email protected] or by clicking the blue question mark in the bottom right corner of your Tailwind dashboard.

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