Why are role-based email addresses an issue for marketers?

  • They're a prime target for spammers because they can be easily “harvested” off the internet.

    • Senders with a high percentage of role accounts on their list(s) are at a higher risk of getting blocked for using a “harvested” or purchased list.

  • It's difficult to prove each recipient consented to the contact as role accounts are typically sent to more than one person.

    • Explicit consent is required by law and our Anti-Spam Policy.

  • They're a trap -- role accounts are often used to blacklist users that get caught sending to spam traps.

    • Blacklist providers like Spamhaus will treat any email sent to these addresses as spam by default because they say it was obtained and used without permission.

  • They increase the risk of spam complaints that affect your sender reputation.

What are we doing about these types of email addresses?

We maintain a master suppression list of more than 400 common role-based addresses. This list is updated frequently to ensure our clients maintain a high level of email delivery.

Typical role-based email accounts include:

When someone attempts to send to a role-based email, these emails are automatically suppressed and do not get sent.

Have more questions or need help? Contact our Customer Success Team using the question mark icon in the bottom left corner of your dashboard, or email us at [email protected].

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