Most people check their email several times a day, so emailing your audience about your product makes sense! βœ‰οΈ With a few clicks, you can connect with hundreds, thousands, or more of your clients!

With email, you can use text, images, videos, animations, and more to convey your message. You can also track your results - such as how many people opened your message, clicked on it, how many were spammed, etc.

Ultimately, email is a proven cost-effective marketing strategy. 😊 Read on to learn about email marketing campaigns, and how to create your first campaign in your Tailwind dashboard. πŸ‘‡

What is an Email Marketing Campaign?

Email marketing campaigns consist of one email sent simultaneously to a large number of people with a specific objective; businesses worldwide use these to help them sell, connect and achieve their goals.

In the long run, you can strive to get your subscribers to sign up for a webinar or purchase something on your site, but in the short term, you have to primarily focus on the interest of the reader and strengthen your relationship.

Table of Contents:

How to create a campaign

1. Get started with Email Marketing in your Tailwind dashboard by clicking the email icon in the left-hand navigation:

First time? Make sure to enter your name and business details to get started:

2. In the Email Campaigns tab (found in the navigation at the top of your screen), select the blue + Create new email button:

You will then be able to choose from template options and start designing your campaign.

Options for Email Templates

Use a Professional Template

You can choose from more than 600 professional and tested templates to get familiar with email marketing or to save time on designing. Brand one you like or use a template that resonates with the season!

1. Click on the Professional templates tab.

2. Use the filter and search bar to choose from our wide variety of themes.

3. Select the Preview option below your preferred template to view the full template and see how the campaign would appear on desktop and mobile.

4. Click on Select template in the top right corner of the preview email window.

5. Edit the template.

Use your own existing templates

Have you built and branded your own template you'd like to use again? Maybe you customized a Professional template and found great success with that campaign. Here's how you can use your existing templates!

1. Click on the My Templates tab located in the navigation at the top of your screen:

2. Select the Preview option below your preferred template.

3. Click on Select template in the top right corner of the preview email window.

4. You can filter by the type of editor: HTML Editor or Email Designer.

5. Edit your saved template.

The template you are editing can be later saved with your modifications to be used as a future template specially branded and designed to suit your own specific needs. Learn how to save a campaign as a template.

Reuse a previously sent campaign

If you are sending a newsletter, using the same template and changing the content is the easiest way to make it professional and coherent with your brand. Here is how to do it:

1. Click the Sent Campaigns tab.

2. Select the Preview option below your preferred template.

3. Click on Select template in the top right corner of the preview email window.

4. Edit the template.

Design your own template

Feel comfortable with your own design talent, or do you have a design specialist? You can easily design your own template! πŸŽ‰ But be careful: designing an email that will display appropriately in all browsers is tricky.

To create your own template from square one, select the Start from scratch tab.

You can then choose from these three different options:

Start with the essentials

Choose this option to open the editor with a basic template that you can then edit as you wish. Learn about the editor here.

Start with a blank canvas

Select a blank template and use your imagination to create your content.

Start with your own code

If you want to import HTML code written outside of our tool, you can paste it to our editor with this option. The email can be edited using an HTML Editor.

Here’s how you can open the editor:

  1. Select the Start with your own code option.

  2. Paste your code on the black portion of the page.

  3. Click on Upload and Edit.

Once you’ve selected one of the options to start from scratch, you'll be able to personalize and edit your template in the Email Designer.

Test and send your campaign

No matter what choice you made to get started, it is very important to test your campaign thoroughly before sending out any emails -- especially if you're using a new design.

Test the campaign on different email browsers, and make sure to check your phone too to assure it will display on any platform.

Put a subject line on the email, choose a time and date to send, and sit back and watch the results! πŸ“ˆ

Have more questions or need help? Contact our Customer Success Team using the question mark icon in the bottom right corner of your dashboard, or email us at [email protected].

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