Branded links are URLs that contain a brand name or related term and are used to associate your company with the content you send out to your audience. In addition to branding keeping you recognizable, it also directly impacts the deliverability of your campaigns. Branded domain links help prevent your content from landing in the spam folder.
An authenticated email address also helps keep you out of the spam inbox. Since spammers pretend to be legitimate senders, recipients use authentication to verify your identity as a sender. Receivers see authentication as a way of making sure you're who you claim to be.
How to Brand and authenticate your sender domain
Send the instructions below to your web hosting company or your IT team. Contact us to verify once you've completed these steps.
Branding (please change *domain* to your domain):
link.domain.com CNAME md02.com
forward.domain.com CNAME forward.md02.com
bounce.domain.com MX mail.md02.com (priority 10)
bounce.domain.com TXT "v=spf1 include:md02.com -all"
DKIM and SPF authentication:
Note: Change *domain* to your domain
domain.com TXT "v=spf1 a mx include:md02.com ~all"
dkim._domainkey.domain.com CNAME dkim._domainkey.md02.com
Complete authentication will optimize delivery
Once you've authenticated your sender address, you'll be able to target specific groups of people -- one of the greatest advantages of email marketing!