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How do I brand and authenticate my sender domain?
How do I brand and authenticate my sender domain?

Make sure your campaigns are reliably delivered to your subscribers' inboxes!

Kevin Lorenz avatar
Written by Kevin Lorenz
Updated over a week ago

Branded links are URLs that contain a brand name or related term and are used to associate your company with the content you send out to your audience. In addition to branding keeping you recognizable, it also directly impacts the deliverability of your campaigns. Branded domain links help prevent your content from landing in the spam folder.

An authenticated email address also helps keep you out of the spam inbox. Since spammers pretend to be legitimate senders, recipients use authentication to verify your identity as a sender. Receivers see authentication as a way of making sure you're who you claim to be.

How to Brand and authenticate your sender domain

Send the instructions below to your web hosting company or your IT team. Contact us to verify once you've completed these steps.

Branding (please change *domain* to your domain): CNAME
​ MX (priority 10)
​ TXT "v=spf1 -all"

DKIM and SPF authentication:

Note: Change *domain* to your domain TXT "v=spf1 a mx ~all" CNAME

Complete authentication will optimize delivery

Once you've authenticated your sender address, you'll be able to target specific groups of people -- one of the greatest advantages of email marketing!

Do you have more questions? You can contact us by sending an email to [email protected] or by clicking the blue question mark in the bottom right corner of your Tailwind dashboard.

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