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Why did my email go to the junk folder or spam folder?

Make sure your hard work makes it to the correct inbox ✉️

Kevin Lorenz avatar
Written by Kevin Lorenz
Updated over a year ago

Several different factors could impact why your email went to the junk or spam folder instead of directly to your subscriber's inbox.

Content

  • Avoid overuse of spammy terms and text. Here's some examples:

    • 'Free'

    • Gambling-related terms

    • Too many exclamation points!!!

    • ALL CAPS

  • If you used our basic editor, make sure your Text version matches the HTML version of the campaign.

Image-to-text-ratio

  • Your email should be a maximum of 40% images. We recommend several smaller images with clear, descriptive alternate text, and avoid having images touching. This will:

    • Prevent the inbox from flagging the email as spam

    • Encourage people to display the images in your email

    • Help keep loading times for emails fast

  • Your email should be no more than 60% text. Your text needs to include at least 400 characters to adhere to anti-spam laws.

Legitimate Sender

Make sure you are recognized as a legitimate sender.

  • Follow best practices for subscriptions and use a double opt-in process.

  • Test your sign-up form process by signing yourself up for your newsletter and see where the email lands in your inbox.

  • Make sure your recipients add your sender address to their whitelist or address book.

  • Make sure your recipients click on always display images from this sender, which will let the email service know you're a trusted sender.

  • Use your own website domain.

  • Authenticate your email address.

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