A quick-reference glossary of the Tailwind and Pinterest terms you'll see throughout this help center. Each entry links to a full guide where one exists.
SmartPin
Tailwind's tool that automatically creates a unique fresh Pin for a URL you choose, every 7 days — new image, title, and description each time. Guide.
SmartSchedule
A set of optimized posting time slots Tailwind generates from your account's engagement data, so your Pins publish when your audience is most active.
Pin Scheduler
The Tailwind dashboard where you draft Pins, pick boards and times, and queue them to auto-publish to Pinterest.
Interval Pin Scheduling
Scheduling one Pin to publish to multiple boards spread out over several days, to stay organic. Guide.
Pin Spacing
A rule that keeps Pins linking to the same URL from publishing back-to-back (default 7 days apart). Guide.
Fresh Pin
An image or video Pinterest hasn't seen before. Fresh Pins get algorithmic priority for distribution.
Duplicate Pin
An exact image-and-URL combination already pinned before. Over-using duplicates can reduce reach. Fresh vs. duplicate.
Image Refresh
A Tailwind setting that alters enough pixels to make a reused image read as fresh to Pinterest (image Pins only); found in Settings > Pin Scheduler.
Tailwind Create
Tailwind's built-in design tool that generates many on-brand Pin designs from one photo and URL.
Ghostwriter
Tailwind's AI writing assistant for captions and copy. Guide.
Tailwind Turbo
A community-powered tool where real creators engage with each other's best Pins to earn early saves, comments, and clicks. Guide.
Tailwind Credits
The credits included in paid plans that power features like SmartPin generations and Turbo submissions.
Keyword Research
Tailwind's tool for finding the Pinterest keywords your audience searches, with competitiveness signals. Guide.
Site Pages
A place to keep the URLs you want to promote, so you can create Pins or find keywords for them in a couple of clicks. Guide.
Smart.bio
Tailwind's free link-in-bio page for Instagram. Guide.
Rich Pin, Carousel Pin, and Simplified Pin
Pinterest Pin formats Tailwind can schedule — Rich Pins pull metadata from your site; Carousel Pins hold multiple images; Simplified Pins are a streamlined publish format.