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Tailwind & Pinterest Glossary

Quick definitions of key Tailwind and Pinterest terms — SmartPin, SmartSchedule, Pin Scheduler, Tailwind Credits, Turbo, fresh vs. duplicate Pins, and more.

A quick-reference glossary of the Tailwind and Pinterest terms you'll see throughout this help center. Each entry links to a full guide where one exists.

SmartPin

Tailwind's tool that automatically creates a unique fresh Pin for a URL you choose, every 7 days — new image, title, and description each time. Guide.

SmartSchedule

A set of optimized posting time slots Tailwind generates from your account's engagement data, so your Pins publish when your audience is most active.

Pin Scheduler

The Tailwind dashboard where you draft Pins, pick boards and times, and queue them to auto-publish to Pinterest.

Interval Pin Scheduling

Scheduling one Pin to publish to multiple boards spread out over several days, to stay organic. Guide.

Pin Spacing

A rule that keeps Pins linking to the same URL from publishing back-to-back (default 7 days apart). Guide.

Fresh Pin

An image or video Pinterest hasn't seen before. Fresh Pins get algorithmic priority for distribution.

Duplicate Pin

An exact image-and-URL combination already pinned before. Over-using duplicates can reduce reach. Fresh vs. duplicate.

Image Refresh

A Tailwind setting that alters enough pixels to make a reused image read as fresh to Pinterest (image Pins only); found in Settings > Pin Scheduler.

Tailwind Create

Tailwind's built-in design tool that generates many on-brand Pin designs from one photo and URL.

Ghostwriter

Tailwind's AI writing assistant for captions and copy. Guide.

Tailwind Turbo

A community-powered tool where real creators engage with each other's best Pins to earn early saves, comments, and clicks. Guide.

Tailwind Credits

The credits included in paid plans that power features like SmartPin generations and Turbo submissions.

Keyword Research

Tailwind's tool for finding the Pinterest keywords your audience searches, with competitiveness signals. Guide.

Site Pages

A place to keep the URLs you want to promote, so you can create Pins or find keywords for them in a couple of clicks. Guide.

Smart.bio

Tailwind's free link-in-bio page for Instagram. Guide.

Rich Pin, Carousel Pin, and Simplified Pin

Pinterest Pin formats Tailwind can schedule — Rich Pins pull metadata from your site; Carousel Pins hold multiple images; Simplified Pins are a streamlined publish format.

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