Pinning more fresh content to Pinterest is the most effective way to grow your account's reach!

Pinterest is increasingly prioritizing fresh content for distribution — today's pinners respond most strongly to fresh, timely ideas. Pinterest's algorithm favors relevant and new content, so creating more fresh Pins means more exposure in your followers' feeds, in home feeds, and in search results, helping you maximize your reach and traffic potential.

Fresh Pins are defined by Pinterest as images or videos that they haven't seen before. You can create several images that all link to the same blog post, page, or product listing, and each would count as fresh when saved to Pinterest for the first time.

The following changes would NOT be considered fresh content: - Pinning the same image and only changing the Pin title, description, or alt text - Making small, imperceptible changes to an image that's already been Pinned (for example, shifting the background a few pixels or moving a logo slightly to try to "fool" Pinterest)

🔑 The key is that the image must appear new and fresh to pinners!

Duplicate Pins are Pins with an exact image/URL combination that has already been Pinned to Pinterest before (by you or anyone else). Basically, if Pinterest has seen the image before, it would not be considered "fresh."

It's still OK to save some duplicate Pins — especially seasonal or evergreen content you're resharing in moderation, or content you genuinely love and believe your audience would love. It's OK to naturally curate relevant, high-quality content to your boards.

However, if the vast majority of your pinning is duplicate Pins, we'd encourage you to shift your effort toward creating more fresh content to maximize your distribution on Pinterest.

Creating fresh content regularly sounds like a lot of work — but Tailwind's tools make it much easier:

SmartPin is the most hands-off way to generate fresh Pins. Once you set it up for a URL, SmartPin automatically creates a brand-new Pin for that page every 7 days — different image, title, and description each time — and drops a draft into your Pin Scheduler ready for review. It runs in the background so you always have fresh content queued up without manually creating each Pin. Get started with SmartPin →

Tailwind Create makes it easy to generate multiple distinct design variations for any piece of content. Upload a few photos, enter your URL, and Create gives you a gallery of unique layouts to choose from, customize, and schedule.

When creating variations manually, here are the kinds of changes that make a genuinely fresh Pin: - Different background photos, including different angles or perspectives - Meaningfully different crops that provide a new view (e.g., a close-up detail vs. a wide scene) - A different text overlay — try a benefit-focused headline vs. a curiosity-driven question - A different color palette to appeal to a different audience

Remember: if you have to look really hard to spot the difference between two versions, that's a sign to make more meaningful changes. The image must offer a substantially different experience for a pinner.

We recommend pinning more fresh content than duplicate content, but there's no perfect ratio. What you should definitely avoid is pinning the same photo every day or multiple times a day — Pinterest could flag your account as suspicious, it's a poor experience for your followers, and it could lead to lower distribution or being marked as spam.

Focus on quality over quantity. The most successful accounts on Tailwind publish in the 15–25 Pins/day range, with an emphasis on fresh content. Publishing fewer, higher-quality fresh Pins often leads to better results than flooding your schedule with duplicates.

Related Articles: - Getting Started with SmartPin - Pinterest Best Practices FAQ - Creating Effective Pinterest Content with Tailwind Create - Getting Started with Keyword Research in Tailwind