What are Tailwind credits?
Tailwind Credits are a currency that you use with some of the more powerful features of Tailwind. For example, with Tailwind Ghostwriter writes Pin copy for you, when you generate new Pin images with SmartPin, or when you boost your Pins in Turbo.
Why does Tailwind use credits?
In the past, Tailwind subscriptions, like many other software tools, defined our different plan levels based on limits. You could connect this many accounts, publish this many Pins, design this many images and so on each month, based on which plan level you chose. If you wanted more, you had to upgrade to the next plan level - often a significant step up in price.
As our capabilities grew, we saw our customers getting frustrated with this model:
Emily wanted to publish a few more Pins each month but didn't use her Create limit
Johann loved SmartPin but didn't use Turbo yet
Charisse loved Turbo and wanted to boost as many Pins as possible there
The one size fits all model just didn't fit anymore.
Credits solve this by allowing each Tailwind customer to use the exact combination of features - in the exact amount - they want.
Don't want to use a given feature?
No worries - use those credits on a different feature instead!
Moving to a credit-based system is a pretty big task, but we're getting there.
Over time, expect to see more features use credits and fewer have hard limits.
As we do this, we'll adjust the number of credits included in each plan level to ensure subscribers s3till get comparable value on their Tailwind plans.
How do I get Tailwind Credits?
Tailwind Credits are included in every paid subscription plan.
You can see how many credits are included in each Plan level at https://www.tailwindapp.com/pricing-overview.
Free users get a small number of credits each month, to be able to familiarize themselves with the most powerful features before deciding if they want to buy.
If you run out of credits and need more, you can re-fill in small batches of "rollover credits" - sort of like refilling the balance on your Starbucks or Dunkin' app. These extra credits can be used in the current month or rolled over to future months as you need them.
How do I use Tailwind Credits?
Using Tailwind credits is easy - and should happen naturally as you use more features within Tailwind.
You'll see a visual indicator whenever you are taking an action that will use credits, so you can budget and plan your use as you wish.
For example, when adding a Pin in Turbo, you can see the exact number of credits used based on how long you want to boost that Pin.
