Ghostwriter is Tailwind's built-in AI writing assistant that generates Pin titles, descriptions, and social captions for you. Open a draft in the Pin Scheduler or Quick Scheduler, click Ghostwriter, choose a content type, describe your post, and click Generate to get ready-to-use copy. Each generation uses Tailwind Credits.

Tailwind's Ghostwriter offers a revolutionary approach to content creation, allowing you to instantly generate compelling, persuasive copy that grabs attention and drives conversions.

From crafting catchy headlines and copy that compels readers to click to creating persuasive calls-to-action, Ghostwriter has the tools you need to make sure your copy stands out and ultimately achieves your desired result. With Tailwind's Ghostwriter, your copy has a better chance of boosting your conversions and making the difference between success and failure.

In fact, the above paragraph was written using our AI technology 🤯

Pinterest is a search engine, and the keywords in your Pin titles and descriptions are how Pinterest's algorithm understands your content and decides who to show it to. Well-written, keyword-rich copy helps your Pins surface in the right searches and home feeds — which is exactly what Ghostwriter is built to produce, quickly and at scale.

Because engagement drives how broadly Pinterest distributes your Pins, copy that clearly communicates what a Pin is about — and entices people to save and click — gives every Pin a better chance of reaching a wider audience. Ghostwriter helps you write that copy consistently, instead of letting weak or rushed descriptions hold strong content back.

Here is a brief overview of how to utilize this technology from the Tailwind dashboard for your Pinterest and Instagram captions:

If you schedule Pinterest Pins, your drafts open in the Pin Scheduler, which has its own Ghostwriter. (Pinterest Pin drafts now open in the Pin Scheduler rather than the Quick Scheduler, so this is where most Pinterest users will find Ghostwriter.) To use it:

Need to write copy for several Pins at once? Select multiple Pins with the checkboxes and use Bulk Ghostwriter.

Upload media from the Dashboard or Drafts pages on the left-hand toolbar.

Select “Ghostwriter” in the top right corner of the caption field and select a category. Briefly describe the topic of your post and if you have certain keywords or phrases you’d like to incorporate or a call to action for your audience you can include that at this step as well to make sure Ghostwriter includes those pieces of information for you.

You should be given between 1-3 captions to choose from and of course, you can edit as needed to fit your voice. Didn’t see one that you liked? Just tell Ghostwriter to try again! Each generation consumes 1 Tailwind Credit.

You now have a captivating piece of copy all ready to go for your next post!

Unfortunately, when scheduling a post there isn't a way to save all of the outputs directly in Tailwind. You can save the one you'd like to use for that post and then we recommend you save the others on your computer to use at a later time. However, within AI labs, you now have the option to "Open in Drafts" where it will take any Instagram, Pinterest, or Facebook prompt and save it as a draft.

No, Tailwind's Ghostwriter is a generative AI model that creates truly original content. That content reflects your unique perspective combined with Tailwind’s expertise and the AI’s training. Rest assured, any content generated through Ghostwriter represents your original thoughts and ideas brought to life through the power of AI with expert guidance. There is no concern for copyright infringements or plagiarism.

No, Google and Bing have both come out and publicly stated that "content is content" regardless of how it is created. As long as the content is useful, helpful, and original, the search engines will rank AI content just like any other content. As always, it doesn't matter if it's a human or a machine - the important thing is that the content is genuinely useful and helpful to the reader.

Here are a few helpful articles from our blog to learn more about Ghostwriter:

Need some tips & tricks for what to include when telling Ghostwriter what you’re looking for? Check out this article for more.