SmartPin is Tailwind's AI-powered fresh Pin generator. You add a URL once, and SmartPin automatically creates a unique, optimized Pin for that page on a regular schedule (weekly by default; you can change the frequency) — giving Pinterest the steady stream of original content it rewards, without you designing a new Pin by hand each week.

Have you ever wanted to turn one Pin into a never-ending stream of fresh content? Now you can with SmartPin, our AI-powered fresh Pin generator! ✨

SmartPin v2 is now live and is the default experience for all users.

Pinterest's Business Help recommends creating original content regularly — ideally every week — and cautions that repeatedly uploading the same Pins can get you flagged as spam.

That's the gap SmartPin fills. Instead of designing a brand-new Pin for each page by hand every week, SmartPin automatically generates a fresh, unique Pin for your chosen URLs on a regular schedule (weekly by default; you can change the frequency) — giving Pinterest the steady stream of original content it rewards, while saving you the manual work.

Here's the magic behind SmartPin:

The best part? It's all powered by Tailwind's research insights from analyzing millions of Pins. That means every SmartPin is optimized for maximum impact. Finally, Pinterest marketing is made really, really easy.

You can choose between one of 4 generated Pin designs OR upload your own media entirely. On Basic (template-based) SmartPins you can also change the colors, fonts, and layout at no additional cost. On Premium (AI-generated) SmartPins, editing the design re-generates the image and uses another 7 credits. On Photo only SmartPins your own photo is published unchanged with no design template applied, so the color, font, and text editing options aren't offered — you can still swap out the image itself.

You can also switch an existing SmartPin's design tier (Photo only, Basic, Premium, or Inspiration) from the SmartPin edit form — this applies to all future generations going forward. That's different from Change Pin Design or Change Media on an already-generated draft, which only offers variants within that draft's current tier. You don't need to delete and recreate a SmartPin just to change its design tier.

Want to remove the text or website/URL from your SmartPin image? The text on a generated SmartPin image — including any website or URL — comes from the design template. To publish SmartPins with just your photo and no text on the image, switch the design tier to Photo only in the SmartPin edit form; your photo is then published unchanged, with no template text. Note this removes all template text, not only the website.

No — SmartPin doesn't support editing the source URL of an existing SmartPin. If you need Pins generated from a different page, create a new SmartPin with the new URL, and delete or deactivate the old one.

Yes. When you create a SmartPin from a URL that includes tracking parameters — for example ?utm_source=pinterest&utm_medium=social — SmartPin saves the URL exactly as you entered it, and the Pins it generates link to that full URL, tags included.

A few things to know:

No. SmartPin designs do not inherit the Brand Settings from Tailwind Create — the two aren't connected, so there's no way to preset brand colors or fonts across all of your SmartPins. Instead, you customize each SmartPin draft individually after it's generated. On Basic (template-based) SmartPins you can change the colors, fonts, and layout at no additional cost. On Premium (AI-generated) SmartPins, any design change re-generates the image and uses another 7 credits.

Yes. SmartPin supports manual title generation options, and Basic and Premium SmartPins also let you change the title text after a Pin has been generated.

Yes! You have the option to select which image is being pulled from the URL.

Yes. Open the SmartPin's edit form and use the Images field. There you can toggle on additional images scraped from your page, or drag and drop (or upload) your own custom photo. Both get added to the pool of images that future generations draw from.

The number badge on a SmartPin's thumbnail (for example +8) shows how many extra photos are in that SmartPin's image pool — it isn't related to credits. If you've added several photos to a SmartPin's Images field, you'll see this count on its thumbnail in your active-SmartPins list.

This is different from Change Media and Change Pin Design on a generated draft, which only swap the image on that one already-generated draft and don't change what future generations use.

SmartPin attempts to pick the best image for Pinterest from the provided URL, based on size, dimension, if the images have text on them, and other factors.

By default a new draft is generated every 7 days, but you can change how often. In the SmartPin's edit form, Automatically regenerate images is on by default — while it's on, set the generation frequency to Every 3 days, Weekly, Every 2 weeks, or Monthly. To stop recurring generation entirely, turn off Automatically regenerate images. New drafts keep being generated for that URL until that SmartPin is toggled off (deactivated). You can also request new SmartPins on demand by going to the SmartPin Dashboard and clicking "Generate a Pin with SmartPin"

SmartPin pricing depends on the design tier. Photo only SmartPins cost 1 Tailwind credit per generation; Photo only publishes your own photo exactly as it is, with no design template applied, while Tailwind still writes the Pin title and description and schedules the Pin for you. Basic SmartPins cost 3 Tailwind credits per generation; because Basic designs are template-based, once a draft is generated you can change its colors, fonts, and layout options without using any additional credits. Inspiration SmartPins, where that option is available, cost 6 Tailwind credits per generation. Premium SmartPins cost 7 Tailwind credits per generation; because Premium designs are AI-generated images, any change — colors, image, style, or title text — triggers a new AI generation and uses another 7 credits. In your credit usage history, Photo only generations appear as SmartPin (photo only). To buy more credits, see What are Tailwind Credits?

Only Premium SmartPins automatically carry Pinterest's AI-generated content disclosure, because their designs are AI-generated images. Basic (template-based) SmartPins, Pins designed with Tailwind Create, and Pins with Ghostwriter-written copy are not automatically marked as AI-generated. You can see this on any draft Pin via the Mark as AI-generated toggle in the Pin editor — it stays editable unless the disclosure applies automatically (Premium SmartPins).

If you turn on the Mark as AI-generated toggle yourself, you can mark any Pin as AI-generated, not just Premium SmartPins. Premium SmartPins carry this disclosure automatically and it stays locked on; on other Pins you set it yourself. In both cases, Pinterest decides how and whether the AI-generated label is finally shown on the published Pin, so the label may not always appear even when the toggle is on. If you've marked a Pin as AI-generated in Tailwind and don't see the label on Pinterest, that final display is controlled by Pinterest rather than Tailwind.

If a SmartPin generation fails, your credits are automatically refunded — no action needed on your part. This applies to all SmartPin design tiers.

Each active SmartPin with Automatically regenerate images turned on keeps generating a new draft on its set frequency (weekly by default), and each generation uses credits — this happens in the background, even when you're not logged in, so your credit balance can run down between visits. Keep in mind that deleting a generated draft does not return the credits used to create it.

If your balance runs out and Auto-refill credits is off, automatic generations are skipped until you have credits again. Skipped generations never use credits, and Tailwind sends you an email to let you know a generation was skipped. If Auto-refill credits is on, Tailwind buys a 100-credit pack instead and the generation goes ahead, up to 3 automatic refills per Pinterest account in any 30 days; after that, generations are skipped. You'll also see a low-credit warning banner on the SmartPin Dashboard when your balance is running low, with an option to buy more credits. If you're using credits faster than expected, deactivate the SmartPins you no longer need.

Yes - SmartPin will be enabled for the entire Tailwind account and you can create SmartPins for any URL, including multiple domains.

To delete a SmartPin, open it in the SmartPin Dashboard, click the ⋮ (More actions) menu, and select Delete SmartPin. To pause a SmartPin without deleting it — stopping new drafts from being generated while keeping it set up for later — use the active/inactive toggle in the same edit view.

To pause or resume many SmartPins at once, use Pause all / Resume all on the SmartPin Dashboard. You can also toggle SmartPins individually.

The SmartPin Dashboard loads your newest 200 SmartPins first. If you have more than 200, use the Load more control to load the rest of them into the list.

Before a fix shipped on September 10, 2026, the dashboard stopped at the newest 200 with no way to reach the older ones, so accounts with more than 200 SmartPins could not see their older SmartPins in any sort or search. If it looked like your older SmartPins had disappeared or been paused, they hadn't — they were still active and still generating, just not visible in the list.

When a Pinterest reconnection comes back under a different Pinterest user, Tailwind adds the reconnected profile to your organization as a new account. SmartPins that were set up on the previous account move over to the newly connected account automatically, as long as both accounts use the same Pinterest username.

Because SmartPins are still held against their URL while this happens, you may see Tailwind block a new SmartPin for a URL you can't find in the list. Choose Load existing SmartPin on that message and Tailwind opens the existing SmartPin for editing, switching you to the account it lives on.

Reconnecting never deletes your SmartPins. If they still aren't showing on the dashboard after a reconnect — which can happen if, for example, the previously connected account used a different Pinterest username — contact us at [email protected] and we'll take a look and get them pointed at the right account. Signing out and back in doesn't move them, so please reach out rather than retrying that.