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Interval Pin Scheduling and SmartPin: What's the Difference, and When Should I Use Each?

Learn how Interval Pin Scheduling and SmartPin work together to keep your Pinterest content fresh and consistent.

Updated this week

Keeping a steady, consistent stream of Pins going to Pinterest is one of the most important things you can do to grow your account. The good news: Tailwind has two powerful tools designed to make this easier — Interval Pin Scheduling and SmartPin. Here's how they work and when to use each.


Interval Pin Scheduling

Interval Pin Scheduling lets you schedule a single Pin to go out to multiple boards over a set period of time. Instead of posting everything at once, you spread the same Pin across your most relevant boards at intervals you control — a few days apart, a week apart, and so on.

When to use it: - When you have a high-quality Pin you want to share to several relevant boards without posting it all at once - When you want to space out your content to keep your schedule feeling active and natural - When you're sharing seasonal or evergreen content to a select group of boards (remember: no more than 10 boards per Pin is Pinterest's recommendation)

Key tips: - Space intervals out by at least several days to avoid suspicious activity patterns - Only pin to your most relevant boards — avoid sending the same Pin to dozens of overlapping boards - Tailwind's interval settings will automatically prevent you from selecting intervals that could put your account at risk


SmartPin

SmartPin is Tailwind's AI-powered fresh Pin generator. You give it a URL — a blog post, product page, recipe, or any piece of content — and SmartPin automatically creates a brand-new, unique Pin for that URL every 7 days. Different image selection, different title, different description, every time.

Each new SmartPin draft lands in your Pin Scheduler with a "Made-For-You" tag, ready for your review and one-click scheduling.

When to use it: - When you want to consistently promote your most important pages without manually creating Pins each week - When you want to meet Pinterest's demand for fresh content without spending hours designing - When you want to automatically cycle through multiple angles and framings of the same content over time

Key tips: - Set up SmartPins for your highest-value pages first — top blog posts, product pages, and evergreen content - Add keywords from Tailwind's Keyword Research tool when setting up a SmartPin to get more SEO-optimized titles and descriptions - Once SmartPin generates a strong draft, add it to Tailwind Turbo to boost its engagement and reach even further


How Do They Work Together?

Interval Pin Scheduling and SmartPin solve different problems and work great alongside each other:

Interval Pin Scheduling

SmartPin

What it does

Spreads one Pin across multiple boards over time

Creates new, unique Pins for a URL automatically every 7 days

Content type

Duplicate (same image/URL)

Fresh (new image, title, description each time)

Best for

Maximizing board coverage for a strong existing Pin

Continuously generating fresh content for your key pages

Manual effort

You create the Pin; Tailwind handles the scheduling

SmartPin creates the Pin; you review and schedule

A healthy Pinterest strategy uses both: SmartPin to keep a steady flow of fresh Pins coming, and Interval Scheduling to thoughtfully distribute your strongest Pins to your most relevant boards.


Related Articles: - Getting Started with SmartPin - How do I use the Interval Pin Scheduling feature? - Pinterest Best Practices FAQ - How to Use Tailwind Turbo to Grow Your Pinterest Traffic

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