This page answers the most common questions about Tailwind's in-app Keyword Research tool — plan availability, how it differs from the free website tool, how current the data is, how many keywords to save, and what to do if results are thin or the tool won't load. Use the sections below to jump to your question.
General Questions
Is the Keyword Research tool available on all plans?
The Keyword Research tool is available inside your Tailwind account. Check your current plan details in Account Settings for access. You can always upgrade to unlock additional features from your Tailwind Upgrade Page.
How is this different from the free Pinterest Keyword Tool on the Tailwind website?
The standalone Pinterest Keyword Tool at tailwindapp.com provides a quick keyword list based on your website URL — great for a fast starting point.
The in-app Keyword Research tool at tailwindapp.com/dashboard/v2/keywords/pinterest goes much deeper. It combines six different Pinterest SEO signals (Related Ideas and Interests, Visual Search, Typeahead Suggestions, Pinterest Trends, Ads Audience Sizes, and Shopping Intent), and it includes a full Saved Keywords library you can build, organize, and reference over time.
Can I research keywords for multiple websites or niches?
Yes. You can search by any URL or keyword, so you can research keywords for multiple topics, products, or domains all within the same tool. You're not limited to one website or niche.
How current is the data in the Keyword Research tool?
The keyword data is pulled from Pinterest's own data sources, including its Trends tool and Ads Manager signals. Typeahead suggestions and trend data reflect current Pinterest search behavior. We recommend revisiting your keyword research regularly — at least quarterly — as Pinterest trends and search behavior shift over time.
To pull fresh data for a keyword you've already saved, go to your Saved Keywords page and hover over (or tap) the keyword's row. A refresh icon (↻) appears next to the term — click it to run a new Pinterest search for that keyword and load the latest data. The refresh icon only appears on the Saved Keywords page, not on the search results list.
Using the Tool
I searched a URL but I'm not getting many results. What should I try?
A few things to check:
Make sure the URL points to a specific page (e.g.,
yoursite.com/recipe/chocolate-cake), not just your root domain (yoursite.com). Specific pages give the tool more content to analyze.Make sure the page is publicly accessible and not behind a login, paywall, or password.
Try also searching by keyword rather than URL if the URL results are thin — enter the main topic of the page as a phrase and compare results.
The tool shows "partial results." What does that mean?
When you first run a search, the tool returns partial results immediately so you're not waiting with a blank screen. Full results — including all six data signals — load within a few minutes. You can browse the initial results while it finishes processing.
How many keywords should I save for each topic or URL?
There's no hard limit, but we recommend saving your top 5–10 keywords per topic or URL to keep your library manageable and focused. For each URL, save your primary keyword (the one most central to the page's topic) and 4–5 supporting keywords that reflect specific audience angles, typeahead phrases, or visual search terms you want to target.
How do I organize or group my saved keywords?
Use tags to group related keywords — for example by niche, campaign, season, or the page they support. You can apply tags when you save a keyword from your search results (using the tag picker in the save dialog), or later from the Saved Keywords page by editing an individual keyword or selecting several keywords and tagging them in bulk. Tags are especially handy once your library grows or you're tracking keywords across multiple niches or campaigns.
Can I export my saved keywords?
You can copy any saved keyword with a single click using the Copy button. For larger exports, you can manually copy your saved keyword lists. A dedicated export feature is something we're considering for future updates — use the Feedback button inside the tool to let us know if this is important to you.
Interpreting Results
The audience size for my keyword is very small. Should I still target it?
Small audience sizes can still be worth targeting if the keyword is highly specific to your niche and likely to attract exactly the right audience. Niche keywords often have lower competition and higher conversion rates. That said, pair smaller-volume keywords with a few higher-volume supporting terms to balance reach with targeting precision.
I see two similar keywords with very different audience sizes. Why?
Small differences in phrasing can have a significant impact on search volume on Pinterest. "Chocolate cake recipe" might have millions of monthly searches, while "moist chocolate layer cake recipe" might have far fewer — but the more specific term may attract a more intent-driven audience. Both can be valuable; use the trend chart and shopping intent signal to make the call.
Shopping Intent is showing "high" for a keyword, but my content is informational, not a product page. Should I still use it?
Yes — high shopping intent keywords can drive strong traffic to informational content too, especially if your content helps people make purchase decisions (e.g., "best gifts for gardeners" or "how to choose a sourdough starter"). Just make sure your Pin and landing page deliver value that meets the searcher's intent.
Technical Issues
The Keyword Research tool isn't loading. What should I do?
Try refreshing the page first. If it's still not loading, clear your browser cache or try a different browser. If the issue persists, contact our support team at [email protected] with a description of what you're seeing and your browser type.
My saved keywords disappeared. What happened?
Your saved keywords are stored in your Tailwind account and should persist across sessions. If you're not seeing them, try refreshing the Saved Keywords tab. If they're still missing, contact us at [email protected] and we'll look into it.