Finding great keywords in Tailwind's Keyword Research tool is just the first step. The real value comes from putting those keywords to work across every part of your Pinterest strategy — your Pin titles and descriptions, Ghostwriter, SmartPin, your board names and descriptions, and your profile. Here's exactly where and how to use your research for maximum impact.
Send Saved Keywords Straight to SmartPin, the Scheduler, or Ghostwriter
The fastest way to put your research to work is the Use keywords button on the Saved Keywords page. Instead of copying and pasting one term at a time, you can select the saved keywords you want and send them directly to where you'll use them.
How to use it:
Go to the Saved Keywords page and select the keyword(s) you want to use.
Click Use keywords and choose a destination — SmartPin, the Pin Scheduler, or Ghostwriter.
Tailwind takes you to that destination with your selected keywords already pre-populated, so you can start creating right away.
This direct hand-off is now the primary way to move keywords into your Pin creation workflow. You can still copy individual keywords manually (covered below) whenever you prefer.
Create a Pinterest Board from a Saved Keyword
You can also turn a saved keyword directly into a new Pinterest board — a quick way to build a keyword-optimized board without leaving Tailwind.
How to use it:
Go to the Saved Keywords page and select exactly one keyword — the Create Board action becomes available when a single keyword is selected.
Click Create Board. Tailwind pre-fills the board name and description from your keyword (you can edit both), and shows a grid of related Pins with all of them selected — deselect any you don't want saved to the new board.
Choose whether the board should be Public or Secret, then create it.
For a public board, the success screen links straight to your new board on Pinterest. Secret boards are created on Pinterest without a public link.
💡 Tip: naming boards after keywords you've researched is one of the highest-leverage Pinterest SEO moves — see the board names section below for why. If your Pinterest connection has expired you'll be asked to reconnect before the board can be created, and if you don't see the Create Board action yet, it may still be rolling out to your account.
In Your Pin Titles and Descriptions (Pin Scheduler)
Pinterest is a search engine, and your Pin title and description are the most direct way to tell Pinterest what your content is about and who should see it.
How to apply your keywords:
Open a Pin draft in the Pin Scheduler.
Write (or edit) your Pin title to include your primary keyword naturally — ideally near the beginning of the title.
Write your description to include your primary keyword and 1–2 secondary keywords naturally throughout. Don't keyword-stuff; write for the reader first, and let the keywords flow naturally.
Use typeahead suggestions and visual search suggestion terms from Keyword Research as inspiration for phrasing.
Example: If your keyword research shows that "easy weeknight dinner recipes" has strong search volume and typeahead suggestions like "easy weeknight dinners for family," your Pin title might be: "Easy Weeknight Dinner Recipes the Whole Family Will Love."
💡 Tip: Use the Copy button next to any saved keyword to instantly copy it to your clipboard — ready to paste directly into a Pin title or description. For a faster hand-off, use the Use keywords button to send saved keywords straight to SmartPin, the Pin Scheduler, or Ghostwriter (see above).
With Ghostwriter AI
Ghostwriter AI produces better, more search-optimized copy when you give it keywords to work with.
💡 Note: The keywords you give Ghostwriter guide the titles and descriptions the AI writes (and act as writing reminders) — they are not sent to Pinterest as tags or a separate keyword field. Keywords only help your reach when they appear naturally in your Pin's title and description, which is exactly what Ghostwriter does with them.
How to apply your keywords:
When writing a Ghostwriter prompt, add a "Keywords:" line at the end with your target terms.
Example prompt: "Write a compelling Pinterest Pin description for a blog post about easy weeknight dinner recipes for busy parents. Keep it to 2–3 sentences. Keywords: easy weeknight dinner recipes, quick family meals, 30-minute dinners."
Ghostwriter will naturally weave these keywords into the copy it generates.
The more specific your keyword input, the more targeted and search-optimized the output will be.
In SmartPin
When you set up a SmartPin, there's an optional keywords field where you can add relevant keywords or phrases. This gives Ghostwriter the context it needs to write more SEO-optimized titles and descriptions for each automatically generated Pin draft.
💡 Note: This keywords field guides the titles and descriptions Ghostwriter writes for each SmartPin draft — it is not sent to Pinterest as tags. Pinterest has no separate keyword field; your keywords work by appearing naturally in the Pin title and description that SmartPin generates.
💡 Tip: When you enter a URL while setting up a SmartPin, any keywords you've already saved for that URL in Keyword Research now automatically populate the keywords field. You can edit them or add more before saving.
How to apply your keywords:
Go to the SmartPin Dashboard.
When adding or editing a SmartPin, enter your target keywords in the keywords field.
SmartPin will use these keywords when writing the title and description for each new draft it generates.
Best practice: For each SmartPin URL, spend a few minutes in the Keyword Research tool first. Find the top 3–5 keywords most relevant to that specific page, save them, and paste them into the SmartPin keywords field. Every draft SmartPin generates for that URL will then be optimized for those terms.
Keywords You Use Are Saved Automatically
Your Saved Keywords library now builds itself as you work. When you actually use keywords in SmartPin or Ghostwriter, Tailwind adds them to your Saved Keywords for you — so the same terms are ready to reuse across Tailwind without re-typing them.
SmartPin: Keywords you enter when creating or editing a SmartPin are saved to your Saved Keywords and associated with that SmartPin's URL. The next time you work on that URL, they're already there.
Ghostwriter: Keywords used in a successful generation are saved automatically. You'll see a brief confirmation that your keywords were saved, with an Undo option if you'd rather not keep them. In the Pin Scheduler these are saved against the Pin's URL; in standalone Ghostwriter (Ghostwriter Labs) they're added to your general Saved Keywords list.
Already using SmartPin? You can bring in the keywords from all of your existing SmartPins at once with the Import from SmartPin action on the Saved Keywords page. It shows a preview of how many keywords and URLs will be added (duplicates are removed), then imports them in one click.
💡 Note: Past Ghostwriter generations can't be imported after the fact — only keywords you use going forward are saved automatically.
In Your Board Names and Descriptions
Pinterest also uses your board names and descriptions when deciding which searches to surface your Pins in — so keyword-optimizing your boards is a high-leverage activity that pays off over time. You can create a keyword-optimized board directly from a saved keyword (see above), or manage your boards from the Pin Scheduler — see How to Manage Pinterest Boards in Tailwind. To rename existing boards, you can also do that on your Pinterest profile itself.
How to apply your keywords:
Look at the Related Interests and Typeahead Suggestions from your keyword research for inspiration.
Make sure each board name includes the primary keyword or topic it covers (e.g., "Easy Weeknight Dinner Recipes" is better than just "Dinner").
Write a board description that naturally includes 2–3 relevant keywords.
Treat each board as its own mini-SEO target: what would someone type into Pinterest if they were looking for the content on this board?
In Your Profile Description
Your Pinterest profile description is indexed by Pinterest's search and can help establish your account as authoritative in your niche.
How to apply your keywords: Include 2–3 of your most important niche keywords naturally in your profile bio. These should reflect the core topics you create content around. Think of it as your "brand keywords" — the terms you want Pinterest to associate with your account overall.
Building a Keyword Library for Ongoing Use
The Saved Keywords tab in the Keyword Research tool is designed to be your ongoing keyword library. Here's a workflow that keeps it organized and useful:
Research by URL: For each important page you promote on Pinterest, search that URL in the Keyword Research tool and save your top 5 keywords under a label tied to that page.
Research by topic: If you create content around several themes, save keyword sets for each theme (e.g., "dinner recipes," "meal prep," "quick breakfasts").
Reference when creating: Before creating a new Pin in Tailwind Create, writing a Ghostwriter prompt, or setting up a SmartPin, check your saved keywords for that topic first.
Refresh seasonally: Trends shift. Revisit your keyword library quarterly and update your saved keywords based on new trend data and rising typeahead suggestions.