Finding great keywords in Tailwind's Keyword Research tool is just the first step. The real value comes from putting those keywords to work across every part of your Pinterest strategy. Here's exactly where and how to use your research for maximum impact.
In Your Pin Titles and Descriptions (Pin Scheduler)
Pinterest is a search engine, and your Pin title and description are the most direct way to tell Pinterest what your content is about and who should see it.
How to apply your keywords: 1. Open a Pin draft in the Pin Scheduler 2. Write (or edit) your Pin title to include your primary keyword naturally — ideally near the beginning of the title 3. Write your description to include your primary keyword and 1–2 secondary keywords naturally throughout. Don't keyword-stuff; write for the reader first, and let the keywords flow naturally. 4. Use typeahead suggestions and visual search suggestion terms from Keyword Research as inspiration for phrasing
Example: If your keyword research shows that "easy weeknight dinner recipes" has strong search volume and typeahead suggestions like "easy weeknight dinners for family," your Pin title might be: "Easy Weeknight Dinner Recipes the Whole Family Will Love."
💡 Tip: Use the Copy button next to any saved keyword to instantly copy it to your clipboard — ready to paste directly into a Pin title or description.
With Ghostwriter AI
Ghostwriter AI produces better, more search-optimized copy when you give it keywords to work with.
How to apply your keywords: - When writing a Ghostwriter prompt, add a "Keywords:" line at the end with your target terms - Example prompt: "Write a compelling Pinterest Pin description for a blog post about easy weeknight dinner recipes for busy parents. Keep it to 2–3 sentences. Keywords: easy weeknight dinner recipes, quick family meals, 30-minute dinners." - Ghostwriter will naturally weave these keywords into the copy it generates
The more specific your keyword input, the more targeted and search-optimized the output will be.
In SmartPin
When you set up a SmartPin, there's an optional keywords field where you can add relevant keywords or phrases. This gives Ghostwriter the context it needs to write more SEO-optimized titles and descriptions for each automatically generated Pin draft.
How to apply your keywords: 1. Go to the SmartPin Dashboard 2. When adding or editing a SmartPin, enter your target keywords in the keywords field 3. SmartPin will use these keywords when writing the title and description for each new draft it generates
Best practice: For each SmartPin URL, spend a few minutes in the Keyword Research tool first. Find the top 3–5 keywords most relevant to that specific page, save them, and paste them into the SmartPin keywords field. Every draft SmartPin generates for that URL will then be optimized for those terms.
In Your Board Names and Descriptions
Pinterest also uses your board names and descriptions when deciding which searches to surface your Pins in — so keyword-optimizing your boards is a high-leverage activity that pays off over time. To edit these, you would go to your Pinterest profile itself to change and update your board names. Tailwind can't change those for you.
How to apply your keywords: - Look at the Related Interests and Typeahead Suggestions from your keyword research for inspiration - Make sure each board name includes the primary keyword or topic it covers (e.g., "Easy Weeknight Dinner Recipes" is better than just "Dinner") - Write a board description that naturally includes 2–3 relevant keywords - Treat each board as its own mini-SEO target: what would someone type into Pinterest if they were looking for the content on this board?
In Your Profile Description
Your Pinterest profile description is indexed by Pinterest's search and can help establish your account as authoritative in your niche.
How to apply your keywords: Include 2–3 of your most important niche keywords naturally in your profile bio. These should reflect the core topics you create content around. Think of it as your "brand keywords" — the terms you want Pinterest to associate with your account overall.
Building a Keyword Library for Ongoing Use
The Saved Keywords tab in the Keyword Research tool is designed to be your ongoing keyword library. Here's a workflow that keeps it organized and useful:
Research by URL: For each important page you promote on Pinterest, search that URL in the Keyword Research tool and save your top 5 keywords under a label tied to that page.
Research by topic: If you create content around several themes, save keyword sets for each theme (e.g., "dinner recipes," "meal prep," "quick breakfasts").
Reference when creating: Before creating a new Pin in Tailwind Create, writing a Ghostwriter prompt, or setting up a SmartPin, check your saved keywords for that topic first.
Refresh seasonally: Trends shift. Revisit your keyword library quarterly and update your saved keywords based on new trend data and rising typeahead suggestions.
Related Articles: - Getting Started with Keyword Research in Tailwind - Understanding the Pinterest SEO Signals in Tailwind's Keyword Research Tool - Getting Started with SmartPin - Tips & Tricks for Using Ghostwriter AI - Pinterest Best Practices FAQ