When you research a keyword in Tailwind, you don't just get a single metric — you get a full picture of how that keyword performs on Pinterest across multiple data sources. Here's what each signal means and how to use it strategically.
Related Ideas & Interests
What it is: The topic categories and interest areas Pinterest associates with your keyword.
What it tells you: This shows you how Pinterest contextualizes your content. If you search "sourdough bread recipe," Pinterest might associate it with interests like "Baking," "Homesteading," "Healthy Eating," and "Meal Prep." These are the buckets Pinterest uses to decide which audiences to show your content to.
How to use it: Look for related interests that align with audiences you want to reach. If you see an interest that applies to your content but you hadn't thought of, consider creating a Pin specifically targeted at that audience with a title and description written for them.
Visual Search
What it is: The filter chips that appear along the top of Pinterest search results when someone searches your keyword (e.g., "Easy," "Healthy," "With Chicken," "Low Carb").
What it tells you: These are the sub-categories people are actively using to narrow down their searches. They represent real intent signals — what pinners want more specifically when they search your keyword.
How to use it: Include visual search suggestion terms directly in your Pin titles and descriptions. If "Easy" and "Beginner" appear as chips for your keyword, a title like "Easy Beginner Sourdough Bread Recipe" is more likely to surface in filtered search results than a generic one. These terms are also excellent candidates for board names and descriptions.
Typeahead Suggestions
What it is: The autocomplete phrases Pinterest surfaces when users start typing your keyword into the search bar.
What it tells you: These are real, live searches that people are entering on Pinterest right now. Typeahead suggestions represent the exact phrases pinners are using — which makes them extremely valuable for Pin copy.
How to use it: These are gold for Pin titles and descriptions. If you're creating a Pin about overnight oats and you see typeahead suggestions like "overnight oats recipe healthy easy" and "overnight oats with protein," those exact phrases should inform your Pin titles. The closer your copy matches what people are actually typing, the more likely your Pin is to appear.
Pinterest Trends
What it is: A chart showing the search volume trajectory for a keyword over time, similar to Google Trends but specific to Pinterest.
What it tells you: Whether a keyword is growing, declining, seasonal, or stable (evergreen). A keyword might spike every October, peak in December, or be steadily rising year-over-year.
How to use it: - Rising trends: Create content now to get established before competition increases. - Seasonal keywords: Start scheduling Pins 6–8 weeks before the seasonal peak hits, since it takes time for Pinterest to index and distribute new content. - Evergreen keywords: These should form the backbone of your strategy — reliable traffic all year. - Declining keywords: These may still be worth targeting, but deprioritize them in favor of growing or stable terms.
Ads Audience Sizes
What it is: Monthly search volume estimates for your keyword, represented as the potential audience size for that term on Pinterest (e.g., 500K–1M monthly searches, 5M+ monthly searches).
What it tells you: How large the potential reach is for a given keyword. Higher audience sizes mean more people searching for that term — more potential impressions for your Pins.
How to use it: Use audience size to prioritize your keyword strategy. High-volume keywords are worth targeting, but they're also more competitive. Mid-volume keywords with high shopping intent or rising trends can be a sweet spot — enough search volume to matter, with less competition than the biggest terms.
Shopping Intent
What it is: An indicator of whether a keyword has high commercial or purchase intent — meaning people searching for it are likely looking to buy something, not just browse for inspiration.
What it tells you: High shopping intent = high-value keyword for product pages, shop links, and monetized content.
How to use it: If you run an e-commerce store, a product-linked blog, or a monetized site, prioritize high-intent keywords for Pins that link directly to purchasable products or services. These Pins are more likely to drive revenue, not just traffic. If a keyword has high shopping intent, make sure the Pin it links to has a clear path to purchase — don't send high-intent traffic to a generic homepage.
Putting It All Together
No single signal tells the full story. The most strategic keyword decisions come from looking at multiple signals together. For example:
A keyword with high audience size + high shopping intent + rising trend is a priority target for product Pins.
A keyword with moderate audience size + strong typeahead suggestions + evergreen trend is great for content marketing and blog posts.
A keyword with seasonal trend + strong visual search suggestions is perfect for scheduling Pins 6–8 weeks ahead of the season.
Use the Saved Keywords tab to build a library of your best keywords organized by topic or URL, so you can reference them quickly when creating Pins, writing Ghostwriter prompts, or setting up SmartPins.
Related Articles: - Getting Started with Keyword Research in Tailwind - How to Use Your Keyword Research Across Tailwind - Getting Started with SmartPin - Tips & Tricks for Using Ghostwriter AI