Designing fresh, engaging content is the best way to grow your audience on Pinterest. Tailwind Create makes it easy to design and publish scroll-stopping Pins that reach the right audiences. To help you get the best results, here are a few best practices for creating and testing your designs effectively.
1. Share New, Original Ideas
Pinterest rewards fresh, high-quality content. Each time you share a new idea, use Tailwind Create to design a few original Pins that showcase it in different ways. Upload multiple photos, explore different layouts, and edit your favorites to make them truly unique to your brand.
Publishing new ideas regularly with fresh images, titles, and descriptions helps your audience discover your content and signals to Pinterest that your account is active and engaging.
Tip: You can filter designs in Tailwind Create by category, such as promotional, seasonal, or trending, to help you match your content to the right context.
2. Make Every Design Unique
Each Pin you publish should offer something new to Pinners. Avoid using the same photo or overly similar text across many designs. Instead, test out different:
Photos – Use a variety of images that highlight your idea in new ways.
Text overlays – Adjust the headline or message to appeal to specific audiences.
Titles and descriptions – Write keyword-rich captions that reflect your Pin’s content.
Colors and layouts – Experiment with color palettes or design styles to find what resonates best.
Tailwind Create’s Advanced Editor makes it simple to customize each design, so you can present your ideas with fresh creativity every time.
3. Reach New Audiences
Your content can appeal to multiple audiences! You just need to show it in different ways. Try creating a few versions of your Pin that each speak to a distinct group of Pinners.
When brainstorming new angles, ask yourself:
How can I engage a brand-new audience I’m not reaching yet?
What new keywords could help my content appear in more searches?
How can I relate my idea to everyday interests or needs?
Are there current or upcoming trends that fit my topic?
What seasonal moments or life events could make my content more relevant?
Tip: Visit trends.pinterest.com for inspiration and keyword ideas.
4. Use High-Quality Visuals
Pinterest is a visual platform, so clarity and quality matter. Use images that are well-lit, in focus, and visually appealing.
For best results:
Design vertical Pins with a 2:3 aspect ratio (for example, 1000 x 1500 pixels).
Add text overlays that clearly communicate your message.
Choose fonts that are easy to read and colors that make your text stand out.
5. Test and Learn
Testing helps you identify what works best for your audience. Try creating two or three distinct Pin designs for the same idea and publish them over a few weeks. Use Tailwind's Insights feature to track which designs earn more engagement, impressions, or clicks, then apply what you learn to future content.
Important: Avoid publishing too many similar Pins at once. Flooding Pinterest with nearly identical designs can hurt your visibility and create a poor experience for followers.
6. Stay Consistent and Engaged
Consistency builds trust and visibility over time. Use Tailwind’s scheduling tools to plan and publish Pins regularly. Engage with your audience by responding to comments and interacting with other content that inspires you.
By creating fresh, unique, and audience-focused content in Tailwind Create, you’ll set your Pinterest strategy up for long-term success and give every Pin its best chance to shine.