Pinterest has introduced the Simplified Pin format - combining all of its creation features into a single stream.

Instead of having the option to post 7 different formatted pins, Pinterest has condensed its organic pin formatting into an easier workflow with the Simplified Pin format.

Since this is the newly recommended format by Pinterest, your Pins published via Tailwind will now be Simplified!

Good news! No additional effort is needed for you to publish your Simplified Pins with Tailwind. You can, however, choose to publish your Pins as a Standard Pin instead.

To publish your Pin as a Standard Pin, simply toggle off the 'Simplified Pin' option under 'Additional Settings' of your Pin draft.

To publish all of your Pins in the newly recommended Simplified format, just leave this toggle on by default and schedule your Pins as you normally would.

In Pinterest's ads tools, Simplified Pins are labeled Format: Idea. If you want to use your Pins in Standard or Collection ads, publish them as Standard Pins instead. Pins created in Pinterest's own Create Pin tool are Standard by default.

To publish all new Pins as Standard Pins:

This applies to new Pins only. It does not change Pins that are already in your queue or drafts.

To change Pins that are already queued or in drafts: in the same settings, turn on Show Simplified Pin field, then uncheck Simplified Pin on each Pin (or use bulk edit).

Pins that are already published can't be switched to a different format. To use that content in Standard or Collection ads, republish it as a Standard Pin.

Carousel Pins have their own ad rules on Pinterest, so publishing them as Standard may not make them eligible for every ad type.

Happy Pinning!