Before you start letting your creative mind run wild with all these new possibilities that Tailwind Create offers, we wanted to share a few best practices, tips and tricks to get the most value out of each unique creation!
1. Quickly share new ideas and content.
When you have an idea to share on Pinterest, jump into Tailwind Create to instantly “try on” designs and find the perfect one to showcase your idea. Not sure where to get started? Filter designs by your industry, content type, or preferred Pin layout.
Tip: These filters can be found in the top right corner of the Design Gallery Page
2. Make your Pins Unique.
Tired of seeing the same Pin templates over and over again? So are Pinners. Use Tailwind Create to level up your designs and add variation to your Pins. Start by uploading multiple photos to see the widest range of Pin designs. After selecting a few designs you like, edit each one to make them your own.
Try to present each Pin you create in its own unique way. To level up your designs, invest time in testing different styles and focus on 4 areas of your pin:
New photo(s) - Tailwind Create makes it easy by encouraging you to add multiple photos to start and then making it easy to swap out images and upload more new images as needed.
Different text on the image - Select a design or two with a title that focuses on one target audience, then you'll want to change it up to easily create a few more designs that present your idea in a unique way and appeal to other audiences.
Fresh supporting titles and descriptions - Tailwind Create makes it easy to go from your Design Gallery to your Tailwind Drafts. This is where you can enter unique, keyword-rich titles and descriptions for each Pin and schedule them all in one place.
To make your pins unique to your brand, find a few designs that you like and edit each one using the Tailwind Create Advanced Editor.
3. Reach new audiences by providing different context to your ideas.
Making your content relevant to more audiences is a win-win for you as a marketer and for Pinterest users searching for the right piece of content. Think of a few ways your content could appeal to different audiences.
For each audience, think about what might appeal to them. What might they search for that would be relevant to your content? Use a new title, description, new photos, and switch your color palettes to appeal to each audience.
When attempting to identify potential additional audiences or contexts, here are a few questions you can ask yourself:
How can you engage a brand new audience you might not be reaching today? (Tip: use different keywords to appear in more unique searches)
How can you get your content into new searches and in front of new people on Pinterest by relating it to a variety of common everyday interests?
What current trends could you incorporate?
What are some upcoming seasonal moments or important life events for which your content may be especially relevant?
Tip: Check out trends.pinterest.com for a little inspiration!
4. Test what works for you by creating different Pin designs for your ideas.
Could you achieve better performance with a different style or type of photo? Tailwind Create opens a world to discover new designs that you can try and test new ways to stand out on a Pinners feed.
Steps to test a Pin design:
Start by creating two Pins.
For the first pin, upload an image to Tailwind Create and design with your typical pinning style.
For the second pin, use a new base photo and pick a suggested design that you would have never thought of using.
Switch the style, color palette, and/or layout.
After the pins have been published to Pinterest, track the results over the coming weeks to see which pin performs better!
It’s very important that you do this in moderation though (don’t overdo it!), and ensure that each Pin Design is distinctly unique.
For example: it can be helpful to try out 2 or 3 distinct designs for a Pin over a period of a few weeks. This is more likely to give you a clear signal about which approach performed best. However, doing more than this can actually be harmful because it becomes harder to make each design distinctly unique, and publishing many similar Pins for the same idea (with only slight differences or tweaks) creates a poor experience for Pinners when they see the same idea over and over again. It also makes it much harder to distinguish what works best for your audience if you don’t give each design room to breathe and stand out on its own. Eventually, Pinners may begin to ignore your content, unfollow your boards, or even block your account.
Remember that you have the ability to measure your engagement, impressions and traffic using Tailwind's Top Pins Report, Pin Inspector, and Communities. If you see a pin that is performing well for one of your particular audiences, try a different approach with new content in the future!
Please reach out to our Customer Success Team at [email protected] if you have any questions!