Turbo groups are niche communities inside Tailwind Turbo that help creators connect with others in their niche and find more Turbo Pins to engage with that are relevant to them.

When you join a group, you get a dedicated feed of Pins from members of the group, filtered for only those Pins that fit that group's topic. Likewise, your own relevant Turbo Pins are shown to those members. Pins are matched to groups automatically, so you never have to submit a Pin to a group by hand.

You can join a group from an invitation, a shared link, or a suggestion inside Tailwind.

You can also create your own from the My Groups page, and invite others by link or email.

You can earn Turbo Pins by inviting others to Turbo groups (see below).

The main Turbo Feed shows Pins from the whole Turbo community. A group narrows that down to creators in a specific niche, such as a type of recipe, a style of home decor, or a kind of small business. Being in a group gives you three things:

Everything else about Turbo works the same way inside a group. You still engage through Pinterest using the Tailwind Turbo browser extension, and your saves, comments, and click-throughs still count toward earning new Turbo Pins.

Groups are organized per Pinterest account. If you have more than one Pinterest account connected to Tailwind, each account joins groups separately and has its own My Groups list. Use the account switcher in the navigation bar to see each account's groups.

Early engagement is one of the strongest signals Pinterest uses to decide how widely to distribute a Pin, and engagement is most meaningful when it comes from people who genuinely care about the topic. A creator in your niche is more likely to save your Pin to a relevant board, leave a thoughtful comment, or click through to read the post.

Groups make that kind of engagement easier to find. Instead of hoping the right creators come across your Pin in the main feed, you put it in front of people who make and enjoy content like yours, and you get a feed full of Pins you'll actually want to engage with.

There are three ways into a group: a shared link, an email invitation, or a suggestion inside Tailwind. Joining is free, and you can join with any Pinterest account connected to Tailwind.

Any member of a group can invite you by email. The email includes a link to the same group page, and the steps from there are the same as above. Joining through the link in your email also lets the member who invited you see that you've joined.

Tailwind suggests groups that fit the content you're already pinning. You may see a suggestion in a few places:

There isn't a directory for browsing or searching groups yet, so links, invitations, and suggestions are the ways to find one.

You become the group's Owner, and your active Turbo Pins are matched to the new group automatically. From there, share the group link to bring in members.

The Content focus is what Tailwind uses to decide which Pins belong in your group's feed, so the more specific it is, the better your feed will be. Describe the topics, themes, and keywords you want, and say what to leave out. For example: "At-home fitness and healthy recipes for women: strength, yoga, HIIT, meal plans, and habit tracking. Not gym bodybuilding or medical content."

If you leave the Content focus blank, Tailwind matches Pins using your group's name and description instead. You can edit it at any time, and when you do, members' Pins are matched again against the updated text.

Any member can share a group or send invitations. You don't have to be the owner.

On the My Groups page, find the group and click Copy link in the Join link column. You can also click Copy group link on the group's own page.

The link is the same for every member and doesn't expire, so you can paste it anywhere: a message to a friend, a Facebook group, a newsletter, or a blog post. It opens the group's public page, which shows the name, description, member count, and top Pins, so people can see what the group is about before they join.

Each person receives an email invitation with a link to the group. Below the form, Invitations sent lists your invitations with a status:

If someone you invite to a Turbo Group joins Turbo for the first time through your email invitation link, you will receive a Turbo Pin as a reward - up to 10 total lifetime Turbo Pins.

If someone you invited joins through the regular group link instead of the link in their email, their invitation stays at Sent even though they're in the group. Check the member list to confirm who has joined.

Owners and admins can see every invitation sent for the group, with addresses invited by other members partly hidden for privacy. Other members see only the invitations they sent themselves.

You don't add Pins to a group directly. Matching is automatic:

Open the Turbo Feed and look at the filter above the Pins. Once you're in at least one group, a Group option appears next to Category, Board, and Friends. Select it, then choose a group from the dropdown. If you're in two or more groups, choose All groups to see them combined.

A blue dot next to a group, or next to the Group option itself, means there are new Pins you haven't seen since your last visit.

If a group's feed has few or no Pins, you'll see one of these messages:

To see who's in a group, go to My Groups and click the member count next to the group. The list shows each member's name, role, and the date they joined.

Owners and Admins manage members from the menu at the end of each row in the member list: Promote to admin, Demote to member, or Remove from group.

The owner can click the pencil icon next to the group name in My Groups to change the logo, name, slug, description, or Content focus. If you change the slug, the group's link changes too, so share the new link with anyone who had the old one.

Members can click Volunteer to admin next to a group in My Groups. The owner sees the request under Pending admin requests in the member list and can Approve or Decline it. You can withdraw a request with Cancel admin request. If a request is declined, you can ask again after 30 days.

The owner can click Transfer next to the group, select a member, and confirm. The new owner takes over right away, and the previous owner stays in the group as an admin.

After you leave a group, Tailwind stops suggesting it to you. You can rejoin at any time using the group link.

Open the My Groups page directly. The tab is added to your Turbo navigation once you join your first group. If you just joined and still don't see it, refresh the page.

The Group option only appears for a Pinterest account that belongs to at least one group. If you have several Pinterest accounts, use the account switcher to make sure you're viewing the account you joined with.

Check these in order:

New and small groups can have very few Pins, because only Pins that fit the group's topic are shown. Inviting more creators in the niche is the fastest way to fill the feed. In the meantime, use Browse all Turbo Pins to keep engaging in the main feed.

The link may have been copied incorrectly, the group's slug may have been changed, or the group may have been deleted. Ask the person who shared it for a fresh copy of the link.

Groups are joined with a Pinterest account, so you need at least one connected to Tailwind. Click Connect Pinterest, finish connecting your account, then open the group link again to join.

Open the group link again and choose the correct account under Join as another account:. Then switch to the other account with the account switcher, go to My Groups, and click Leave.

The form shows the reason next to each address that wasn't sent. The most common reasons are that the address isn't valid, the person is already in the group, you've already invited that address in the last 30 days, or a daily invitation limit has been reached. You can always share the group link instead.

Groups hold up to 1,000 members. You can join once a spot opens up, or look for another group in the same niche.

Not yet. For now you can join through a shared link, an email invitation, or a suggestion inside Tailwind.

Reach out to our support team at [email protected] and include the group's name or link and a description of what you're seeing.