Finding keywords for blog posts and content
If you publish blog posts, articles, or inspirational content, you want keywords that put your Pins in front of people who are browsing and reading — not just shopping. Tailwind's Keyword Research tool shows a shopping intent indicator for each keyword, and you can now filter your search results by shopping intent level to find content-friendly terms fast.
What "shopping intent" means
Shopping intent reflects how commercially-minded Pinterest searchers are when they use a keyword, which closely predicts what appears in search results:
Low shopping intent — results skew toward blog posts, articles, and inspirational images and videos. Searchers are browsing, planning, or researching.
High shopping intent — results are almost entirely product listings. Searchers are ready to buy.
Why it matters for bloggers and content creators
If your goal is traffic to articles and inspirational content, target low shopping intent keywords. Those searches surface the kind of content you create, so your Pins fit what the searcher is looking for. A blog Pin on a high-intent keyword usually gets crowded out by product listings.
How to find them
Run a keyword or URL search in the Keyword Research tool.
Use the shopping intent filter on the results and set it to low to surface content- and inspiration-oriented terms.
Check the shopping intent indicator on each keyword, then save your best candidates to your Saved Keywords library.
Related: How to find keywords with shopping intent · Understanding the Pinterest SEO Signals in Tailwind's Keyword Research Tool