Finding keywords with shopping intent
If you sell products, you want keywords that put your Pins in front of people who are ready to shop. Tailwind's Keyword Research tool shows a shopping intent indicator for each keyword, and you can now filter your search results by shopping intent level to zero in on the right terms quickly.
What "shopping intent" means
Shopping intent reflects how commercially-minded Pinterest searchers are when they use a keyword. It's a strong predictor of what shows up in search results:
High shopping intent — results are almost entirely product listings. Searchers are in a buying mindset.
Low shopping intent — results skew toward blog posts, articles, and inspirational images and videos. Searchers are browsing or researching.
Why it matters for product sellers
If your goal is to drive sales, target high shopping intent keywords so your product Pins compete in searches where shoppers expect to see products. Targeting low-intent keywords with a product Pin often means competing against blog and inspiration content the searcher actually wants.
How to find them
Run a keyword or URL search in the Keyword Research tool.
Use the shopping intent filter on the results to show keywords at the intent level you want — set it to high to surface the most commercial terms.
Check the shopping intent indicator on each keyword, then save your best candidates to your Saved Keywords library.
Related: How to find keywords for blog posts · Understanding the Pinterest SEO Signals in Tailwind's Keyword Research Tool