Pins land on the Saved tab instead of the Created tab when Pinterest can't attribute them to you. To get Pins published through Tailwind onto your Created tab, you need three things: (1) a Pinterest business account, (2) a claimed domain, and (3) a source URL on the Pin that points to that claimed domain.
Not only will these steps help make sure your Pins are properly attributed, but they will help you increase your engagement!
1. Make Sure Your Account is a Business Account
First, you'll want to convert your Personal Pinterest Account to a Business Account:
Click the drop-down arrow in the upper right corner of Pinterest
Select Settings
Select Account Settings
Scroll down to Account Changes
Select Convert Account
Double-check that the email address is the one associated with your Pinterest personal account
Click Continue
2. Claim Your Domain
Make sure that you claim your domain on Pinterest. A quick way to confirm this is by the small checkmark next to your Pinterest name.
After you have finished these steps, you should now see the Pins populate in your Created tab, if your domain is claimed and the Pin source URL directs to that domain 🎉
3. Add a source URL directing to your domain
When drafting your Pin, you must enter a URL directing to your claimed domain in the Pin URL field.
If the URL directs to any other website, the Pins will not be displayed on the Created page.
Troubleshooting
I'm 'Verified' on Pinterest, but Pins still aren't showing on Created
Being Verified is not the same thing as having a claimed domain. Please make sure that you have claimed your domain since "claiming your website and verifying your profile are separate".
The Pins that I manually publish on Pinterest are showing on the Created tab, even without my claimed domain
Pins published manually on Pinterest will be added to the Created tab, regardless of the source URL or if your domain is claimed or not.
I am still having issues with my Pins being displayed on the Created page, or I am experiencing different behavior
Tailwind sends the Pin image and data to Pinterest where they then decide where the Pin is displayed. Sometimes Pinterest changes its API and where it displays your Pins. Unfortunately, you would need to reach out to Pinterest help for further help.