As an official Pinterest partner, Tailwind does not have the ability to delete Pins on your behalf. In fact, we, along with Pinterest, recommend that you generally never delete Pins!
There are a few reasons why deleting underperforming Pins is a bad idea:
- Sometimes it takes a while for a Pin to gain exposure and engagement. In fact, we have seen Pins languish for weeks or months, only to take off later – and continue to deliver traffic for years. Delete it too fast, and you missed your chance!
- A Pin with low engagement will not hurt the exposure of your other Pins. Each stands on its own in search (one caveat – repeatedly saving low-performing Pins that don’t resonate with your audience will hurt your account over time).
- The vast majority of Pinterest activity takes place in search. People are not likely to browse your boards regularly, and should they do so and notice that you have a duplicate or two, this shouldn’t be a problem.
(adapted from this Tailwind Blog Post)
Here’s an excerpt from a Tailwind Blog Post explaining what to do with out-of-date Pins:
If you have a product that is no longer available, rather than deleting the Pin, either redirect that page to another page on your site with a listing of similar products, or edit the page where the item used to be available and point people to other similar items or a category of similar items.