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How to Tag Products on Pins in Tailwind

Product tags help your products and Pins surface when users are looking to buy. It's a great feature for physical or digital eCommerce businesses to drive sales from Pinterest.

Product tagging lets you link products from your Pinterest catalog directly on a Pin, so shoppers see buyable links alongside it. In Tailwind, create a draft Pin, open it in Pin Scheduler, hover the image and click Tag products, choose products from your catalog, and save. It requires a connected Pinterest business account with a Pinterest catalog.

What is Product Tagging?

  • Product tags are a powerful feature to help drive sales for eCommerce business, whether you sell physical or digital products

  • When you add product tags to a Pin, users on Pinterest will see direct links alongside the Pin to the pages where users they can buy the relevant products

  • Product tags work with your Product catalogs on Pinterest

    Beyond enabling you to tag products on your Pins, there are other significant benefits to setting up your Product catalogs on Pinterest:

    • Products in your catalogs can also be tagged by other users on their own Pins linking to your website. This helps increase word of mouth exposure for your product listings.

    • These products can also show in shopping-oriented places across Pinterest, such as high commercial intent search results and product suggestions ("You might also like....")

An important note: Product tagging is only allowed on Pinterest business accounts.

As such, Tailwind will only show the option if the Pinterest account you're working on in Tailwind is a business account.

How to tag products on your Pins in Tailwind:

  1. Create a draft Pin using any supported method - media upload, CSV upload, SmartPin, design a Pin, etc.

  2. Go to Pin Scheduler and find the draft Pin. Product tagging is available on image Pins — the Tag products option isn't shown on Carousel Pins.

  3. Hover over the Pin image and click "Tag products"

  4. This will prompt you to select the products from your Pinterest product catalog that you wish to tag on the Pin, then click Save

  5. And that's it - from here, just schedule and publish the Pin as you normally would!

If you haven't set up a product catalog yet, you'll see a "No product catalog found" message with a link to set up your catalog on Pinterest. Once your catalog is ready, return to Pin Scheduler, open a draft, and click "Tag products" to see your products. You may need to refresh the page for new products to appear.

Reminders to tag products on product-page Pins

If you're on a Pinterest business account and create a draft Pin pointing to a URL that looks like a product listing page without adding any product tags, Pin Scheduler may show an inline reminder on the draft card: "This URL looks like a product page." Clicking it opens the same product tag selection flow described above. Next to the reminder are a Skip button and a "Don't ask me again" checkbox. Clicking Skip while the checkbox is unchecked only dismisses the reminder for that Pin; checking "Don't ask me again" before clicking Skip dismisses it permanently. This reminder doesn't appear on Carousel Pins. This reminder is also still rolling out account-by-account, so even if your Pin meets the conditions above, you may not see it yet on every account.

To Edit Product Pins you've added to a Pin Draft:

  1. Pin drafts with Product Pins will show a tag with the # of products that have been added to it -- click that tag

  2. This will bring you into the product selection flow, where you can remove or add products as tags for the Pin

  3. When done, click Save as you did when first adding the product tags

Tagging Products on Pins You've Already Scheduled

You're not limited to tagging products before a Pin is scheduled. On the Pin Scheduler grid, a scheduled Pin that has product tags shows a small badge on the thumbnail (hover it to see how many products are tagged, plus a preview of which ones — including a note if a tagged product is no longer in your catalog). Click into the Pin's editor to see the tagged products there too, and use Edit product tags (or Add product tags if the Pin isn't tagged yet) to make changes, using the same product selection flow described above. This is available for Pinterest business accounts and is hidden for Carousel Pins, the same as tagging on drafts.

Save Your Tags as Defaults for a URL

When tagging products on a draft, you'll see a checkbox in the tag selector: "Always tag these products for Pins to this URL" (checked by default). Save with it checked, and the next time you create a draft Pin — including via CSV import — pointing to that same destination URL, Tailwind automatically applies the same product tags for you, with a confirmation you can undo. Minor differences in the URL, like tracking parameters (e.g. utm_ tags), are ignored when matching. If a draft already has its own tags, those are kept instead of the saved defaults. You can clear saved defaults for a URL at any time from the tag selection modal.

Clearing saved product tag defaults

Clearing saved defaults works one URL at a time from the tag selection modal. There is currently no account-wide way to reset every saved default yourself, so if you've saved defaults across a large catalog and want to start over, email us at [email protected] and we can clear all of your saved product tag defaults for you in one pass.

Once your saved defaults are cleared:

  • New Pins to those URLs are no longer auto-tagged, and you choose products for each Pin in the tag window.

  • Pins you already tagged keep their current tags.

  • To change the tags on an existing Pin, open its tag window and give it a moment to finish loading before saving.

  • To set up a rule again later, tick "Always tag these products for Pins to this URL" when you save.

Which price shows on a product tag (products with variants)

If your products come in variants — different sizes, frames, colours or formats — Pinterest shows the price of the exact variant that was tagged. Tailwind never sends a price. Tailwind only tells Pinterest which product to tag, and Pinterest displays that product's price from your catalog.

Shopify and most other catalog feeds send each variant to Pinterest as its own separate product, each with its own price. That means every variant shows up as its own tile in Tailwind's product tag picker. The tiles usually share the same title and image and differ only by a small price label, so they are easy to mix up. Whichever tile you tick is the variant that gets tagged.

So the price you see on the published Pin isn't chosen at random — it's the variant whose tile was selected. To show the lowest price, pick the tile showing the lowest price in the tag picker. There is currently no setting that automatically defaults to the lowest-priced variant.

Price ranges aren't supported. There is nowhere in Tailwind to enter a price, and Pinterest displays the exact price of the tagged variant from your catalog, so a product tag cannot show "from $150" or any other range.

Product tags on Pins scheduled to multiple boards

When you schedule one Pin to more than one board, Tailwind creates a separate Pin for each board. Until a fix shipped on September 11, 2026, only the Pin going to the first board kept its product tags — the Pins created for the remaining boards were built without them. The same applied to the copy action on a draft: the copy came out untagged.

Nothing was removing your tags. They were never added to those copies in the first place, which is why they can look like they disappeared a day or two after you scheduled.

Multi-board Pins you scheduled before that date are not corrected retroactively. Open each queued copy in Pin Scheduler and add its product tags by hand before it publishes. If a multi-board Pin you schedule from now on still publishes without its tags, email us at [email protected].

Update: a product tag no longer fails the Pin at publish

Product-tagged Pins could previously fail at publish time when a product ID Tailwind had stored went stale. A fix shipped on September 3, 2026: Tailwind now re-resolves product tags at publish time, and a product tag no longer causes the Pin itself to fail to publish. If you had been scheduling Pins without their product tags to work around this, that's no longer necessary.

If a Pin publishes but a product tag you added isn't showing on it, email us at [email protected] and we'll take a look.

Known issue: multi-market catalogs

If your Pinterest catalog is split into many product groups — most often a multi-market store (for example a Shopify store with a separate feed per country or currency, so every collection is duplicated) — there is still one known problem. It is a confirmed bug on our side, and it is not caused by anything you've set up incorrectly. Your merchant account, domain approval, and browser are not the issue.

  • The Download Product IDs export never finishes. With a large number of product groups, the export has to make thousands of requests to Pinterest, hits Pinterest's rate limits, and can sit on "Preparing…" for an hour or more without producing a file. Workaround: you can read an individual product's tag ID by selecting that product in the product tag modal on a Pin.

We're tracking it. If you're affected, contact us at [email protected] and we'll let you know when the fix ships.

Good to know

  • Tag products on several Pins at once. In addition to tagging products on a single Pin, you can add product tags to multiple Pins at the same time using the bulk edit modal in the Pin Scheduler.

  • You can tag up to 24 products per Pin. If you reach the limit, you will see a warning. Deselect a product to make room for a different one.

  • Product tags require Simplified Pin format. When you add product tags, the Simplified Pin option is turned on automatically and locked. If you remove all product tags from the Pin, the option unlocks.

  • If you have multiple product groups in your catalog, you will see a dropdown at the top of the product selection screen to switch between groups.

Any questions? Suggestions?

Just ask anytime at [email protected].

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