If you run your business on your website (as opposed to something like an eBay or Etsy store), you can add a pixel to track customer data and behavior on your online store. Facebook pixels can help improve your stores' marketing capabilities and the performance of Facebook ads. To create Facebook ads you need to connect a Facebook ad account.

You can create a Facebook pixel in Facebook Ads Manager at this link. To create a pixel in Facebook Ads Manager, refer to the Facebook Help Center.

If you own a Shopify store, you can do this more simply by setting up “Facebook and Instagram by Meta” on Shopify. Shopify’s Help Center has detailed instructions on how to do this.

After you add a Facebook pixel to your online store, make sure that it's working by using Facebook Ads Manager. Learn about how to tell if your Facebook pixel is working from the Facebook Help Center. (Note that if you've recently added a Facebook pixel to your online store, then you need to wait for customer activity before any data is shown in Facebook Ads Manager).

Running into problems getting your pixel setup? Send a message to our team, and we’ll help you get this resolved!