So you might be considering “Powering Up” with SmartLoop (or already have) and are wondering how to get the most out of it. One of Tailwind’s primary goals is to not only help you grow your traffic, but also to save you time! With SmartLoop PowerUps, you can do just that!

Are SmartLoop PowerUps worth it? 

Yes! SmartLoop can save you a ton of time and helps boost your traffic by giving your best content that is older another chance to shine! 

One of the key benefits of SmartLoop is the time-savings it offers. In addition to giving older Pins that were popular another chance to be seen, SmartLoop saves you the pain of having to track down which Pins have done well and figure out when the next best time to Pin is.   

But what about traffic growth? Don’t take our word for it, you can see how one Tailwind member was able to attract over 2,300 new visitors in just 4 hours of using SmartLoop! And as for repins: 

Another member was able to generate nearly 1,000 extra site visits simply from repinning her older blog posts. 

You have the freedom to decide which PowerUp works best for the amount of content you have and your budget. One thing to keep in mind is that different PowerUps offer different numbers of Active SmartLoop Posts -- which are calculated differently than just looking at the number of Pins that are looping. You can learn more about which PowerUps we offer here!

How can I make sure I get the most out of my PowerUps? 

Use Pin Analytics to find your most popular Pins for Looping, use SmartLoop Analytics to keep Loops healthy, and don't "set and forget."  

SmartLoop can definitely be beneficial when used correctly, but there are some not-so-right ways of utilizing it. A couple of things we like to discourage with SmartLoop is a “set it and forget it” mentality and constantly resharing content that your audience doesn't engage with. SmartLoop is designed to reshare some of your best-performing Pins that are timely and relevant, so continually resharing Pins that your audience doesn’t engage with won’t do you any good and might end up hurting your reach in the long run. 

For this reason, it’s important to practice healthy Looping behavior, which requires maintaining and constantly grooming your Loops to ensure they are Pinning high-quality content that your audience enjoys! Keeping your Pins fresh and adding new images to Pins regularly can have a big impact!

You can check out our SmartLoop Best Practices to learn how to keep your Loops healthy!

As a Pinterest partner, we work closely with them to ensure that we're following their guidelines and utilize suggestions and limits to promote healthy Pinning habits. We're continually tuning and updating how SmartLoop works to make it the best Looping tool possible! Read more. 

Have any questions? Feel free to reach out and we'd be happy to help! 

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