So, you're considering “Powering Up” with Communities (or maybe you already have a PowerUp) and are wondering how to get the most out of it.
The magic of Communities is the opportunity to find other like-minded creators to both find and share great content with, which can result in more traffic, which results in more revenue for you!
We offer several Communities PowerUps that allow you to pick which level of Communities activity best fits your schedule and budget. Learn more about our Communities PowerUp offers!
Are Community PowerUps worth it?
Communities not only provides you with potentially hundreds or thousands of high-quality Boards that your Pins can be shared to, but it acts as a library of great content to share with your own audience as well!
Not to mention the huge amount of time saved in finding content! Pinterest wants you to be consistently active. But if you don't have enough of your own content to share, you'll need to share content from other creators. This is where Communities really improves life-quality!
Before, you had to find great content to share on your own from a variety of different sources. With Communities, you have a curated feed of high-quality content that is ready to share in seconds, saving you hours of searching!
A good way to judge the value of adding Community PowerUps is by seeing the results that actual Tailwind members have experienced by using them.
Let’s take a look at one Tailwind member who was able to generate an additional 1.2M impressions in less than a week by taking advantage of the Unlimited Community PowerUp.
During this one-week period, her single Pin was shared by her Community members to 144 Boards and was repinned an extra 18 times from their audiences. That’s more than 20x the number of shares she had gotten from Pinning it directly to her Board alone!
And this is just for one Pin. Since using Communities, she’s gained over 3.4K repins and over 10M potential impressions!
Another Tailwind member started using the Unlimited Community PowerUp and went from 1,265 pageviews to 6,022 in just the first month! Since she started using Communities, her reach has climbed to nearly 17 million!
And another Tailwind Community member was even able to generate an additional $1,600 in a single year!
How do I get the most out of my PowerUps?
Getting these results is great, but it doesn’t happen automatically. The freedom is yours to decide how many Communities you’d like to be a part of and how many monthly submissions work best, but no matter which you choose, there are a few general guidelines to follow to ensure you’re getting the most out of them.
One word to keep in mind is “quality.” This applies to both the Communities that you join and the content that is shared within those Communities. Always ensure that you’re joining quality Communities and sharing quality content to make the most out of PowerUps.
A few things to ask when considering joining a potential Community:
A) Does it contain relevant content to your own -- is it in your niche?
B) Are its members active and constantly sharing content?
C) Is there a "healthy" number of members in the Community? There is no magic number here, but it's better to have a Community with 200 members sharing quality content than a Community with 2,000 members sharing lower-quality content.
Check out this blog post to learn more about best practices for growing your traffic with Communities -- you can read more here and even find out how to start and grow your own Communities here!
Have additional questions? Feel free to reach out and we'd be happy to help!