"If I schedule with Tailwind from an existing Pin will it count as a Repin on the original Pin?" "Does Tailwind keep the chain of "Repins" when scheduling Pins from Pinterest?"
When you go the extra mile to make beautiful, compelling content that makes Pinterest a more welcoming place to browse, Pinterest rewards you. Other Pinners reward you when they Repin your relevant and engaging content that Pinterest has highlighted for you. At Tailwind, our goal is to help you execute your Pinterest strategy. We know that doing so can help drive traffic to your website and increase revenue in your business. But what can Tailwind do to help you grow your awesome content on Pinterest?
What are "Direct Repins"? When you Repin a Pin on Pinterest, not using a scheduler, the Pin you just pinned from will receive one new Repin and the owner of that Pin may see a notification that you have Repinned their Pin.
Pinterest doesn't support direct Repins via their Marketing Developer Partner API. That means that when you schedule a "Repin" from Pinterest through Tailwind, it will be published as a new original website Pin from the website. There is actually a big advantage to scheduling original “Fresh” Pins vs. direct Repins.
Original Pins from a website can be stronger signals to Pinterest when it comes to how they rank your website for surfacing Pins in the smart feed, search results, related Pins and category feeds. If you think about it, someone posting a Pin from your website is a stronger indication of interest in the content than simply Repinning something you come across on Pinterest, because you're actually taking the extra effort to add something new to Pinterest.
This is not to say that Repins are bad, not at all! We do want our followers to engage with our Pins - this tells Pinterest to distribute our the content in the smartfeed. However, as the content creator, you should never repin your own Pins. Pinterest knows it is your Pin and this will NOT count as engagement.
Interested in learning more from the experts? Listen to an interview with Tailwind’s Alisa Meredith and Sarah Hoople Shere, Head of Product Marketing at Pinterest on, “Why Bloggers and Content Creators Should Never Repin Their Own Content”
Find the full interview on our blog post, "Pinterest SEO, Best Practices, and Your Burning Questions Answered"!
The Switch to “Aggregate” Pin Counts
It used to be that Pinterest showed varying Save counts for each instance of a Pin. So, if Pinner A saves Pinner’ B’s Pin, that first Pin would show one Repin and it’s copy would show zero. No more! Pinterest now sums up the save counts across instances of the Pin, though these counts are much less visible than before, and of this writing, only (sometimes) available on mobile.
There are many reasons why aggregate save counts are great for bloggers, businesses, and many others who use Pinterest as their primary source of Referral Traffic. We've highlighted, dissected and shared some great feedback from fellow Pinners on our blog, " What You Need To Know About Pinterest's Activity Changes".
Summed up or aggregate Repins (Saves) also highlights another benefit to using Tailwind for scheduling. Every Pin you post on Pinterest (regardless if they have been published through Tailwind) will be in the Pin Inspector and includes analytics directly from the Marketing Developer Partner API such as: Repins, and Comments, and these are not summed up. This can help you understand what boards and descriptions are working for you on a Pin-by-Pin basis. It’s a win-win!