Wanting to know how your account is performing over time? Head over to the Brand Profile Performance for Pinterest report to measure your core Pinterest metrics such as growth in Followers, Pins, and Repins for the last week.
- Go to the Profile Performance page (located in the pop-out menu in the left hand navigation).
2. By clicking on different metrics above the graph, you can see how your Followers, Pins, and Repins are growing over time. You can even hover over the graph with your cursor on any given day to get metrics for that specific day.
Let’s take a look at the numbers above the chart. The big bold numbers represent all-time to-date numbers. So, you can see exactly how many followers you’ve netted to date there.
The numbers in the green tag just below the big, bold numbers show you how that metric has grown across whatever time you have defined in the date range at the top of the report. If you’re on the Plus plan, this will be set to the last 7 days by default.
Here’s one example of how you could use this report. This can be helpful if you notice that over time your graph for Repins is getting flatter. That means that you’re getting fewer Repins each day or week over time. You may want to check and see if this is a result of the number of Pins you publish going down in tandem by checking the Pins graph here too. This would be a good first step in trying to identify what could be happening before diving deeper into content insights on other reports.
3. Just below these core Pinterest metrics are your Virality Score, Engagement Score, and Engagement rate.
Here you can see your current all-time score in bold, along with the how your score has averaged over the last 30 days so that you know how you’re currently trending.
If you’d like to know more about these scores, check out the Knowledge Base Article, "What Does Virality Score, Engagement Score, and Engagement Rate Mean?"
Expert Tip: Lite, Professional and Enterprise Plans can export this report as a .CSV file for Excel to breakdown these metrics day by day and/or create your own line graph like the one above.