Having Tailwind crosspost your scheduled Pins to a Facebook Page is just one of the ways we're making it quicker and easier to increase the reach of your content and grow your business 🎉.
We automatically search the source URL of your post, looking for an image which is best suited for marketing on Facebook. Occasionally though there may not be a suitable choice, or you'll want to change it to something else.
So long as you're scheduling from a domain you have access to - you can override the default choice and have the exact image you choose publish instead! Happy days! 😃
Use Facebook Metadata to Ensure Posts Publish With the Correct Image
Pins scheduled to publish on a Facebook Page don't necessarily use the same image you've scheduled to go to Pinterest!
We use Facebook's open graph API to power Facebook publishing on Tailwind, including to help us decide which image should be included in the Facebook preview shown when we publish the post. We do this by looking at the HTML code on the source URL of the Pin, to see if there is unique Facebook Metadata there which specifies if a particular image and description should be included in the preview link Facebook generates when someone links to that URL on Facebook.
For us to pull a specific image from the source URL, you'll need to make sure that you have this metadata within the site code on that source URL. This sounds complicated, but it's actually fairly simple to set up - especially if you use a CMS like WordPress to run your website.
To learn how to setup your site and source URL's to have the right metadata for us to publish the correct images to your Facebook Page, you can refer to Facebook's guidelines on Sharing for Webmasters. If you use WordPress to manage your website, there are multiple plugins available such as Social Warfare Pro which allow you to quickly and easily set metadata for your posts.
Keep in mind, you can only override this on URL's where you have access to make small changes and additions to the code.
Note: Tailwind can't provide individual technical support for implementing Facebook metadata onto your website.